Services industry is a fast developing industry in Turkey that consists of many industries one of which is banking. Recently, consumer behaviour concept has gained importance in banking industry. The development of information technologies and the increased wants of bank consumers have caused to...

Consumer behaviour is affected by many factors such as demographic, economic, social, psychological, cultural factors and product, price, place and promotion decisions. The composition of these factors determinesconsumer behaviour. Besides these factors, retail industry which is a developing...