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Incorporating consumer price expectations in diffusion models

Narasimhan, Chakravarthi - In: Marketing science 8 (1989) 4, pp. 343-357

Persistent link: https://www.econbiz.de/10001090673

Competitive promotional strategies

Narasimhan, Chakravarthi - In: The journal of business : B 61 (1988) 4, pp. 427-449

Persistent link: https://www.econbiz.de/10001060207

Trade promotions

Narasimhan, Chakravarthi - In: Handbook of pricing research in marketing, (pp. 283-301). 2009

Persistent link: https://www.econbiz.de/10003819740

A price discrimination theory of coupons

Narasimhan, Chakravarthi - 2007

Persistent link: https://www.econbiz.de/10003572353

Comparative promotional strategies

Narasimhan, Chakravarthi - 2007

Persistent link: https://www.econbiz.de/10003572371

Modeling Selectivity in Households' Purchase Quantity Outcomes: A Count Data Approach

Zhang, Qin; Seetharaman, P.B.; Narasimhan, Chakravarthi - In: Review of Marketing Science 3 (2005) 1

We present an econometric technique for modeling endogenous selectivity in households quantity outcomes as observed in scanner panel data. Simultaneous models of incidence, brand choice and quantity, that treat quantity outcomes as count data, ignore such self-selectivity considerations in...

Persistent link: https://www.econbiz.de/10014619489

Quantifying the competitive impact of a new entrant

Geisel, Martin S.; Narasimhan, Chakravarthi; Sen, Subrata K. - In: Journal of Business Research 26 (1993) 3, pp. 263-277

Persistent link: https://www.econbiz.de/10005465922

Research Note: Consumer Heterogeneity and Competitive Price-Matching Guarantees - Price-matching guarantees can facilitate price competition.

Chen, Yuxin; Narasimhan, Chakravarthi; Zhang, Z.John - In: Marketing science : the marketing journal of the … 20 (2001) 3, pp. 300-314

Persistent link: https://www.econbiz.de/10006899803

Quantifying the Competitive Impact of a New Entrant

Geisel, Martin S.; Narasimhan, Chakravarthi; Sen, Subrata K. - In: Journal of business research : JBR 26 (1993) 3, pp. 263

Persistent link: https://www.econbiz.de/10006746733

Individual Marketing with Imperfect Targetability - Being imperfect in targeting is perfect for profit.

Chen, Yuxin; Narasimhan, Chakravarthi; Zhang, Z.John - In: Marketing science : the marketing journal of the … 20 (2001) 1, pp. 23-41

Persistent link: https://www.econbiz.de/10006902875