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Pooling and dynamic forgetting effects in multitheme advertising : tracking the advertising sales relationship with particle filters
Bruce, Norris I.
- In:
Marketing science
27
(
2008
)
4
,
pp. 659-673
Persistent link: https://www.econbiz.de/10003765830
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Bayesian nonparametric dynamic methods : applications to linear and nonlinear advertising models
Bruce, Norris I.
- In:
Journal of marketing research
56
(
2019
)
2
,
pp. 211-229
Persistent link: https://www.econbiz.de/10012177302
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Dynamic effectiveness of advertising and word of mouth in sequential distribution of new products
Bruce, Norris I.
;
Foutz, Natasha Zhang
;
Kolsarici, Ceren
- In:
Journal of marketing research : JMR
49
(
2012
)
4
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pp. 469-486
Persistent link: https://www.econbiz.de/10009580889
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Should sequels differ from original movies in pre-launch advertising schedule? : lessons from consumers' online search activity
Kim, Ho
;
Bruce, Norris I.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 116-143
Persistent link: https://www.econbiz.de/10011816979
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Discovering how advertising grows sales and builds brands
Bruce, Norris I.
;
Peters, Kay
;
Naik, Prasad A.
- In:
Journal of marketing research : JMR
49
(
2012
)
6
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pp. 793-806
Persistent link: https://www.econbiz.de/10009688816
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A dynamic model for digital advertising : the effects of creative format, message content, and targeting on engagement
Bruce, Norris I.
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Murthi, B. P. S.
;
Rao, Ram C.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10011697343
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Communicating brands intelevision advertising
Bruce, Norris I.
;
Becker, Maren
;
Reinartz, Werner J.
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 236-256
Persistent link: https://www.econbiz.de/10012180463
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Discovering heterogeneous consumer journeys in online platforms : implications for networking investment
Kim, Ho
;
Jiang, Juncai
;
Bruce, Norris I.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 374-396
Persistent link: https://www.econbiz.de/10012434110
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Advertising cycling to manage exclusivity loss in fashion styles
Bruce, Norris I.
;
Krishnamoorthy, Anand
;
Prasad, Ashutosh
- In:
Operations research
70
(
2022
)
6
,
pp. 3125-3142
Persistent link: https://www.econbiz.de/10014307649
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Pooling and Dynamic Forgetting Effects in Multitheme Advertising: Tracking the Advertising Sales Relationship with Particle Filters
Bruce, Norris I.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 659-673
Persistent link: https://www.econbiz.de/10008094136
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