Mysen, Tore; Svensson, Göran; Payan, Janice M. - In: Marketing Intelligence & Planning 29 (2011) 4, pp. 436-449
dependence and dependence is, in turn, positively associated with opportunism; and supplier opportunism is negatively associated …Purpose – This study seeks to examine the key role of opportunism in business relationships relative to environment … uncertainty (i.e. competitive intensity and market turbulence), bonding structure (i.e. specific assets and dependence), and …