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C: MODELING AND SYSTEMS ANALYSIS - Does "bait and switch" really benefit consumers? Cz:140

Wilkie, William L.; Mela, Carl F.; Gundlach, Gregory T. - In: Operations research, Management science : OR MS ; the … 39 (1999) 4, pp. 403-404

Persistent link: https://www.econbiz.de/10006518607

Does "Bait and Switch" Really Benefit Consumers? Advancing the Discussion ... - This colloquy is not quite over: Further analysis still indicates that bait and switch is bad for consumers

Wilkie, William L.; Mela, Carl F.; Gundlach, Gregory T. - In: Marketing science : the marketing journal of the … 17 (1998) 3, pp. 290

Persistent link: https://www.econbiz.de/10006916287

Does "Bait and Switch" Really Benefit Consumers? - This paper disputes the conclusions offered by Gerstner and Hess (1990); extension of their model shows that bait and switch should not be legalized

Wilkie, William L.; Mela, Carl F.; Gundlach, Gregory T. - In: Marketing science : the marketing journal of the … 17 (1998) 3, pp. 273-282

Persistent link: https://www.econbiz.de/10006916289

Does “Bait and Switch” Really Benefit Consumers? Advancing the Discussion …

Wilkie, William L.; Mela, Carl F.; Gundlach, Gregory T. - In: Marketing Science 17 (1998) 3, pp. 290-293

We applaud the advances in this colloquy and the areas of convergence that are emerging. However, this reply points out that the purported benefits of “bait and switch” found in Hess and Gerstner (1998) are predicated upon (i) only a single component (availability) within the broader domain...

Persistent link: https://www.econbiz.de/10008787923

Countermarketing in the Courts: The Case of Marketing Channels and Firearms Diversion

Bradford, Kevin D.; Gundlach, Gregory T.; Wilkie, William L. - In: Journal of public policy & marketing : JPP & M ; an … 24 (2005) 2, pp. 284-298

Persistent link: https://www.econbiz.de/10007021827

Bringing Marketing Insights to Bear on Antitrust Policy and Competitive Conduct - Marketing Research and Public Policy: The Case of Slotting Fees

Wilkie, William L.; Desrochers, Debra M.; Gundlach, … - In: Journal of public policy & marketing : JPP & M ; an … 21 (2002) 2, pp. 275-288

Persistent link: https://www.econbiz.de/10007035342

The American marketing association's new definition of marketing : perspective and commentary on the 2007 revision

Gundlach, Gregory T.; Wilkie, William L. - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 2, pp. 259-264

Persistent link: https://www.econbiz.de/10003923207

Stakeholder marketing : why "stakeholder" was omitted from American marketing association's official 2007 definition of marketing and why the future is bright for stakeholder marketing

Gundlach, Gregory T.; Wilkie, William L. - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 1, pp. 89-92

Persistent link: https://www.econbiz.de/10003979328

Countermarketing and demarketing against product diversion : forensic research in the firearms industry

Gundlach, Gregory T.; Bradford, Kevin D.; Wilkie, William L. - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 1, pp. 103-122

Persistent link: https://www.econbiz.de/10003979335

Consumer information processing : issues for public policy makers

Wilkie, William L. - In: Research for Consumer Policy : Proceedings of …, (pp. 88-117). 1978

Persistent link: https://www.econbiz.de/10003001478