Ce mémoire a pour objet d'analyser en quoi la présence d'un réseau de prescripteurs, sur un marché donné, influence la stratégie marketing-mix d'une entreprise présente sur ce marché. Nous avons choisi, pour cette étude, de nous concentrer sur le marché public et plus précisément sur...

Although accessibility is usually known by urban planners, it is often applied to only people transport. However, retailing deployment needs to relate accessibility and attractiveness to both people transport (for shopping purpose) and goods transport (for delivery purpose to retailers). This...

Since the lst of April 1997 date of the implementation of the third package of the liberalization, air transport, within the european Union has become totally liberalized. In the United States the deregulation of domestic air traffic was earlier and faster since it took place in October 1978...

CET ARTICLE ETUDIE LA COMPTABILITÉ POUR LES ACTEURS

This paper deals with the problem of estimating the level sets of an unknown distribution function $F$. A plug-in approach is followed. That is, given a consistent estimator $F_n$ of $F$, we estimate the level sets of $F$ by the level sets of $F_n$. In our setting no compactness property is a...

This article describes the situation of Latin American Studies in Sweden. It is based on the reflections that the authors gave as answers to twenty questions, which focus on the main axes of Latin American research made in the Scandinavian country. Such answers are complemented by a large...

Le défi du développement durable est d'intégrer le long terme dans nos décisions en prenant en compte les cycles complets d'énergie et de matière qui résultent de notre activité et leur cadre biologique. La prise de conscience de ces problèmes s'est renforcée progressivement durant la...

Ce mémoire permet de présenter certaines problématiques liées aux achats informatiques et télécommunications, mais surtout de montrer que ces problématiques IT peuvent être tout aussi stratégiques que celles des achats industriels. En effet, les services achats IT sont conduits à mener...

In order to fully evaluate the impacts of organic contract farming scheme, spillovers on the local community, including people that do not directly participate in such scheme, need to be evaluated. One of these spillovers is the creation of employment opportunities and this is the focus of this...

This paper aims, via a statistical analysis of the Household Trip Survey for the urban area of Lyon (France), to understand retailing-related mobility of the 5-17 segment of population. First, the analysis of different time horizons trends is proposed (1985, 1999 and 2006). Then, focusing on...