When platform-based manufacturing exhibits overdesign costs then platform adoption will lead to a decrease in product line differentiation. In contrast, Krishnan and Gupta (2001) argued that in the presence of overdesign costs and platform economies, platform production always leads to a more...

Einleitung, Anlass und Erkenntnisinteresse -- Forschungsansatz bei der Analyse des Untersuchungsgegenstands -- Relevanz des Themas -- Relevante Definitionen und Grundlagen zu Forschung & Entwicklung mechatronischer Produkte -- Controlling in Forschung & Entwicklung -- Theoretische Hintergründe...

I analyse the effects of competition on R&D effort (in a non-tournament context) and obtain robust results that hold for a variety of market structures, including markets with and without barriers to entry and markets characterized by either price or quantity competition. The approach...

There has been increasing interest in understanding how firms undertake non‐price adjustment activities, especially in situations where prices may be rigid despite changes in market conditions. Using scanner price data for over 4500 different food products from a large US supermarket chain, we...