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A stochastic dynamic model of market response to media scheduling
Zufryden, Fred S.
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1971
Persistent link: https://www.econbiz.de/10004850500
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A model for relating advertising media exposures to purchase incidence behavior patterns
Zufryden, Fred S.
- In:
Management science : journal of the Institute for …
33
(
1987
)
10
,
pp. 1253-1266
Persistent link: https://www.econbiz.de/10001057615
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3
Using conjoint analysis to predict trial and repeat-purchase patterns of new frequently purchased products
Zufryden, Fred S.
- In:
Decision sciences : DS
19
(
1988
)
1
,
pp. 55-71
Persistent link: https://www.econbiz.de/10001061778
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A composite heterogeneous model of brand choice and purchase timing behavior
Zufryden, Fred S.
- In:
Management science : journal of the Institute for …
24
(
1977
)
2
,
pp. 121-136
Persistent link: https://www.econbiz.de/10003033743
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5
A general model for assessing new product marketing decisions and market performance
Zufryden, Fred S.
- In:
Marketing planning models
,
(pp. 63-83)
.
1982
Persistent link: https://www.econbiz.de/10003033746
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Media scheduling : a stochastic dynamic model approach
Zufryden, Fred S.
- In:
Management science : journal of the Institute of …
19
(
1973
)
12
,
pp. 1395-1406
Persistent link: https://www.econbiz.de/10003033750
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7
On the dual optimization of media reach and frequency
Zufryden, Fred S.
- In:
The journal of business : B
48
(
1975
)
4
,
pp. 558-570
Persistent link: https://www.econbiz.de/10003033757
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8
Optimizing local radio reach
Zufryden, Fred S.
- In:
Journal of advertising research
14
(
1974
)
5
,
pp. 63-68
Persistent link: https://www.econbiz.de/10003033760
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9
A stochastic dynamic model of market response to media scheduling
Zufryden, Fred S.
-
1971
Persistent link: https://www.econbiz.de/10003033769
Saved in:
10
An empirical evaluation of a composite heterogeneous model choice and purchase timing behavior
Zufryden, Fred S.
- In:
Management science : journal of the Institute for …
24
(
1978
)
7
,
pp. 761-773
Persistent link: https://www.econbiz.de/10003718925
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