The main goal of our research is to explore the role of culture for improving the dynamics of an enterprise. Our basic proposition is that the culture of an enterprise importantly impact enterprise’s propensity toward dynamics. The presented research cognitions show that enterprises with the...

The purpose of this study is to evaluate the role of marketing strategy, information communication technology (ICT) marketing support, and service quality in the market orientation-performance relationship. Even though there are many studies considering the market orientation-performance...