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Jawecki, Gregor; Füller, Johann; Matzler, Kurt - In: Der Markt : international journal of marketing 48 (2009/10) 3, pp. 117-123

Persistent link: https://www.econbiz.de/10003929451

Hutter, Katja; Hautz, Julia; Füller, Johann; Matzler, Kurt - In: Marketing review St. Gallen : Marketingfachzeitschrift … 27 (2010) 4, pp. 26-34

Persistent link: https://www.econbiz.de/10003995482

Matzler, Kurt; Pichler, Elisabeth A.; Füller, Johann; … - In: Journal of marketing management : MM 27 (2011) 9/10, pp. 874-890

Persistent link: https://www.econbiz.de/10009349582

Matzler, Kurt; Stieger, Daniel; Füller, Johann - In: Journal of consumer policy : consumer issues in law, … 34 (2011) 2, pp. 231-247

Persistent link: https://www.econbiz.de/10009306452

Matzler, Kurt; Füller, Johann; Koch, Britta; Hautz, Julia - In: Strategie und Leadership : Festschrift für Hans H. …, (pp. 37-55). 2014

Persistent link: https://www.econbiz.de/10010236402

Eichen, Stephan Friedrich von den; Matzler, Kurt; … - In: Innovationsstrategien : von Produkten und …, (pp. 147-159). 2014

Persistent link: https://www.econbiz.de/10010202595

Matzler, Kurt; Grabher, Christopher; Huber, Jürgen; … - In: R & D management 43 (2013) 5, pp. 420-432

Persistent link: https://www.econbiz.de/10010213437

Füller, Johann; Hutter, Katja; Hautz, Julia; Matzler, Kurt - In: Journal of management information systems : JMIS 31 (2014/15) 1, pp. 273-307

Persistent link: https://www.econbiz.de/10010401638

Matzler, Kurt; Mooradian, Todd A.; Füller, Johann; … - In: Journal of business strategy 35 (2014) 2, pp. 19-25

Persistent link: https://www.econbiz.de/10010385668

Matzler, Kurt; Füller, Johann; Kohler, Thomas; … - In: Problems and perspectives in management : PPM ; … 9 (2011) 2, pp. 21-32

Persistent link: https://www.econbiz.de/10009230666