Purpose – To investigate the area of price endings to determine which groups of consumers are more likely to use odd‐endings as opposed to round‐endings. Design/methodology/approach – A questionnaire was developed that tested respondents' use of odd‐endings as opposed to...

This paper contributes to a better understanding the self-catering accommodation sector by considering its nature and scope within Scotland, the UK and the international context. It reviews the available literature search and also presents an exhaustive search of the Internet. The term “self...

376 service employees at 27 Hong Kong food service outlets were surveyed using Lee-Ross's Service Predisposition Index instrument together with the cultural values questionnaire of the Chinese Culture Connection. The objective was to examine the influence of Chinese culture upon employees'...

The brand image of traditional Danish inns (known as kros) was evaluated through their brand personality, brand snapshot and brand identity profile. These were established from in depth interviews with 26 customers at representative kros and 4 potential customers interviewed at other locations....