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Effect of price transparency on the perception of fair price and satisfaction with the purchase of sports products
Sepehrian, Amir Hossein; Mirzazadeh, Zahra sadat; … - In: Journal of revenue and pricing management 22 (2023) 5, pp. 327-337
Persistent link: https://www.econbiz.de/10014372637
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THE IMPACT OF THE ECONOMIC CRISIS UPON ROMANIAN CONSUMER BEHAVIOUR
Mihai, Niculae Sabin; Balint (Platon) Paul; Sorin, Toma - In: Annals of Faculty of Economics 1 (2010) 2, pp. 1117-1121
growing within the crisis context for the retail sector. …
Persistent link: https://www.econbiz.de/10008829823
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What influences decision making in online purchasing of books in generation X and Y?
Meštrović, Ines Sosa; Knežević, Blaženka; Falat, … - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 367-375
retail revenue generation in all EU countries. More than a half of population in EU are online shoppers. Books are important …
Persistent link: https://www.econbiz.de/10012227605
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CSR activities and consumer loyalty : the effect of the type of publicizing medium
Mercadé-Melé, Pere; Molinillo, Sebastian; … - In: Journal of business economics and management 19 (2018) 3, pp. 431-455
This research develops a model to predict the effect of advertising a socially responsible activity on perceived corporate social responsibility (CSR) and its influence on consumer loyalty. It examines the relationships between company-cause congruence, corporate credibility, altruism...
Persistent link: https://www.econbiz.de/10012174856
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The relationship among image, satisfaction and loyalty : innovative factor of competitiveness for shopping centers
Abrudan, Ioana-Nicoleta; Plăiaş, Ioan; Dabija, Dan … - In: Amfiteatru economic : an economic and business research … 17 (2015) 39, pp. 536-552
Currently, most markets are characterized by high competition among shopping centers. Under these circumstances, the evolution in the competitiveness and performance of the centers is increasingly linked to the success in the innovation of current activities, which is aimed at improving their...
Persistent link: https://www.econbiz.de/10011820728
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The profound nature of the connection between the impact of using artificial intelligence in retail on buying and the consumers’ perceptions of artificial intelligence on the path...
Purcărea, Theodor; Ioan-Franc, Valeriu; Ionescu, … - In: Amfiteatru economic : an economic and business research … 23 (2021) 56, pp. 9-32
The purpose of this paper is to investigate the impact of the use of Artificial Intelligence in retail on buying and … consumer-technology partnership is confirming the reinvention of the retail organizations, retailers' advancement on this path …. Based on a comprehensive literature review on the impact of Artificial Intelligence in retail a quantitative research design …
Persistent link: https://www.econbiz.de/10012821053
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GREY MARKETING A CAUSE FOR ANALYSIS OF PRICE AND DISTRIBUTION CHAIN DEFICIENCIES
Pustylnick, Igor - In: Review of Business and Finance Studies 2 (2011) 1, pp. 103-113
The vast majority of grey marketing cases are not discovered until the matter is brought before courts of law or arbitrage tribunal. Because of this, it is hard to build the dynamics of an average case and draw conclusions on the phenomenon in general. This paper observes a real life grey...
Persistent link: https://www.econbiz.de/10011205520
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Setting Fair Prices – Fundamental Principle Of Sustainable Marketing
Cătoiu, Iacob; Vrânceanu, Diana Maria; Filip, Alina - In: Amfiteatru Economic Journal 12 (2010) 27, pp. 115-128
In commercial area, the price has a major importance, being frequently considered among the main criteria used in buying decision process. Price fairness derives from equity theory and it is focused on assuring in a transaction a reasonable report between the customer’s sacrifice and the value...
Persistent link: https://www.econbiz.de/10011724716
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Setting Fair Prices – Fundamental Principle Of Sustainable Marketing
Cătoiu, Iacob; Vrânceanu, Diana Maria; Filip, Alina - In: The AMFITEATRU ECONOMIC journal 12 (2010) 27, pp. 115-128
In commercial area, the price has a major importance, being frequently considered among the main criteria used in buying decision process. Price fairness derives from equity theory and it is focused on assuring in a transaction a reasonable report between the customer’s sacrifice and the value...
Persistent link: https://www.econbiz.de/10008583319
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Fairness through Transparency: The Influence of Price Transparency on Consumer Perceptions of Price Fairness
Rothenberger, Sandra - Centre Emile Bernheim, Solvay Brussels School of … - 2015
This study proposes that price transparency is a significant factor affecting customer judgments of the fairness of sellers’ prices. Cognitive judgments of fairness require a certain amount of information processing; therefore, the level of transparency and the amount of price information...
Persistent link: https://www.econbiz.de/10011274527