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An integrated model to identify and rank the after sales service strategies of firms engaged in household appliances business

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Persistent link: https://www.econbiz.de/10011598311

A framework for constructing customer relationship management strategy map based on multiple criteria decision-making approach

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Appraisal of CRM implementation as business strategy option in times of recession : the role of perceived value and benefits

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The present work investigates Customer Relationship Management (CRM) implementation and performance during the fiscal crisis in Greece based on an appropriate questionnaire. All acquired responses using the questionnaire are suitably analysed using advanced statistical techniques, and show that...

Persistent link: https://www.econbiz.de/10011897088