Purpose – This paper aims to examine the role of attachment in consumer brand relationships and its links with constructs such as trust, satisfaction, commitment and behavioural loyalty. Design/methodology/approach – This paper is based on exploratory and confirmatory studies that provide a...

Purpose – In this paper we examine the role of attachment in consumer brand relationships and its links with constructs such as trust, satisfaction, commitment and behavioral loyalty.Design/methodology/approach – this paper is based on exploratory and confirmatory studies that provide a...

Purpose: The purpose of this paper is to empirically investigate how context influences the quality of business relationships. This theoretical question is studied from the point of view of trust, one of the important components of business relationship quality. The authors study how trust is...

Purpose The purpose of this paper is to address the effects of deep environmental changes on business network actors’ behaviors. The consequences of political, institutional, and socio-economic changes on Tunisian automotive spare-parts distribution networks during the past five years are...

While existing research has extensively investigated Muslim consumers’ reactions to international brands, there is limited scholarship exploring their perceptions of brands from other Muslim countries. This study aims to elucidate the intention to purchase Turkish products among Tunisian...