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New entrepreneurial ventures in a globalized world : the role of market orientation
Brettel, Malte; Engelen, Andreas; Heinemann, Florian - In: Journal of international entrepreneurship 7 (2009) 2, pp. 88-110
Persistent link: https://www.econbiz.de/10009851726
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The impact of national culture on antecedents and effects of market orientation in German and Thai new ventures
Brettel, Malte; Engelen, Andreas; Heinemann, Florian - In: Journal of business economics : JBE 79 (2009) 1, pp. 59-92
Persistent link: https://www.econbiz.de/10008176659
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Market-oriented culture as success factor in innovative, growth-oriented entrepreneurial ventures
Brettel, Malte; Engelen, Andreas; Heinemann, Florian; … - In: Journal of business economics : JBE 78 (2008) 11, pp. 1197-1221
Persistent link: https://www.econbiz.de/10008344973
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Advertising management in new entrepreneurial ventures
Engelen, Andreas; Wolff, Caroline; Steffenhagen, Hartwig; … - In: Journal of business economics : JBE 80 (2010) 1, pp. 31-70
Persistent link: https://www.econbiz.de/10008352693
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Market-oriented culture as success factor in innovative, growth-oriented entrepreneurial ventures
Brettel, Malte; Engelen, Andreas; Heinemann, Florian; … - In: Journal of business economics : JBE 78 (2008) 11, pp. 1197-1220
Persistent link: https://www.econbiz.de/10008141048
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Corporate effectuation: Entrepreneurial action and its impact on R&D project performance
Brettel, Malte; Mauer, René; Engelen, Andreas; … - In: Journal of business venturing 27 (2012) 2, pp. 167-185
Persistent link: https://www.econbiz.de/10009818350
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Cross-functional Integration and New Product Performance — The Impact of National and Corporate Culture
Engelen, Andreas; Brettel, Malte; Wiest, Gregor - In: Journal of international management 18 (2012) 1, pp. 52-66
Persistent link: https://www.econbiz.de/10009828097
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Conjuring the entrepreneurial spirit in small and medium-sized enterprises : the influence of management on corporate entrepreneurship
Schmelter, Ralf; Mauer, René; Engelen, Andreas; … - In: International journal of entrepreneurial venturing 2 (2010) 2, pp. 159-184
Persistent link: https://www.econbiz.de/10009889876
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Distribution Channel Choice of New Entrepreneurial Ventures
Brettel, Malte; Engelen, Andreas; Müller, Thomas; … - In: Entrepreneurship, theory and practice : ET & P 35 (2011) 4, pp. 683-709
Persistent link: https://www.econbiz.de/10009177070
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Market orientation in emerging firms : towards a more rigorous understanding of entrepreneurial marketing
Brettel, Malte; Engelen, Andreas; Heinemann, Florian; … - In: International journal of e-entrepreneurship and … 1 (2010) 4, pp. 1-21
Persistent link: https://www.econbiz.de/10009957521