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Intergenerational Culture-Specific Consumption Differences Between Asian Indian Immigrants in the U.S. and Indians Residing in an Indian Metropolis
Mathur, Smita; Guiry, Michael; Tikoo, Surinder - In: Journal of international consumer marketing 20 (2008) 3-4, pp. 69-80
Persistent link: https://www.econbiz.de/10008148326
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Perceptions of justice and employee willingness to engage in customer-oriented behavior
Kim, Jae-Young; Moon, Junyean; Han, Dongchul; Tikoo, … - In: The journal of services marketing 18 (2004) 4-5, pp. 267-275
Persistent link: https://www.econbiz.de/10007100619
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Perceptions of justice and employee willingness to engage in customer-oriented behavior
Kim, Jae-Young; Moon, Junyean; Han, Dongchul; Tikoo, … - In: The journal of services marketing 18 (2004) 4, pp. 267-275
Persistent link: https://www.econbiz.de/10007101177
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The changed legality of resale price maintenance and pricing implications
Tikoo, Surinder; Mather, Bruce - In: Business horizons 54 (2011) 5, pp. 415-424
Persistent link: https://www.econbiz.de/10009291362
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Determinants<br ->of Supplier Willingness to Invest<br ->in Supporting a Manufacturer's Line
Moon, Junyean; Tikoo, Surinder - In: Journal of marketing channels : ... distribution … 11 (2003) 1, pp. 53-64
Persistent link: https://www.econbiz.de/10007155950
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Financial Markets and Marketing: The Tradeoff between R&D and Advertising during an Economic Downturn
Tikoo, Surinder; Ebrahim, Ahmed - In: Journal of advertising research 50 (2010) 1, pp. 50-57
Persistent link: https://www.econbiz.de/10008427956
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Financial markets and marketing : the tradeoff between R&D and advertising during an economic downturn
Tikoo, Surinder; Ebrahim, Ahmed - In: Journal of advertising research 50 (2010) 1, pp. 50-56
Persistent link: https://www.econbiz.de/10003971417
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Suppliers' capability factors affecting manufacturer commitment, opportunism, and supplier performance
Moon, Yunyean; Tikoo, Surinder - In: Journal of global scholars of marketing science : … 23 (2013) 3, pp. 231-244
Persistent link: https://www.econbiz.de/10010408109
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The changed legality of resale price maintenance and pricing implications
Tikoo, Surinder; Mather, Bruce - In: Business horizons 54 (2011) 5, pp. 415-423
Persistent link: https://www.econbiz.de/10009297122
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Culture, product type, and price influences on consumer purchase intention to buy personalized product online
Moon, Junyean; Chadee, Doren; Tikoo, Surinder - In: Journal of business research : JBR 61 (2008) 1, pp. 31-39
Persistent link: https://www.econbiz.de/10003595249