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Consumer behaviour
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Venkatesh, Alladi
60
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50
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29
Chen, Steven
9
Cha, Taihoon
8
Maamoun, Ahmed
6
Dholakia, Nikhilesh
5
Knudsen, Kjell
4
Rochford, Linda
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4
Chang, Hua
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Digerfeldt-Månsson, Theresa
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Brunel, Frédéric F.
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Fuat Firat, A.
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Lawrence, Lynda
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Mazumdar, Tridib
2
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2
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Consumer Culture Theory Conference <12., 2017, Anaheim, Calif.>
1
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Journal of macromarketing : examining the interactions among markets, marketing, and society
8
Journal of Consumer Marketing
5
Journal of marketing education : JME
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Marketing theory
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The journal of consumer marketing
5
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Changing the course of marketing : alternative paradigms for widening marketing theory
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Does marketing need reform? : fresh perspectives on the future
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International journal of advertising : the quarterly review of marketing communications
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Interpretive consumer research : paradigms, methodologies & applications
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Journal of Economic Psychology
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ECONIS (ZBW)
57
OLC EcoSci
34
Other ZBW resources
15
RePEc
10
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101
Digitizing physical objects in the home
Venkatesh, Alladi
;
Dunkle, Debora
- In:
The Routledge companion to digital consumption
,
(pp. 13-27)
.
2013
Persistent link: https://www.econbiz.de/10009689961
Saved in:
102
The aesthetics of luxury fashion, body and identify formation
Venkatesh, Alladi
;
Joy, Annamma
;
Sherry, John F.
; …
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
4
,
pp. 459-470
Persistent link: https://www.econbiz.de/10008728823
Saved in:
103
Opportunism in co-production : implications for value co-creation
Ertimur, Burçak
;
Venkatesh, Alladi
- In:
Australasian marketing journal
18
(
2010
)
4
,
pp. 256-263
Persistent link: https://www.econbiz.de/10008738286
Saved in:
104
Liberatory postmodernism and the reenchantment of consumption
Firat, A. Fuat
;
Venkatesh, Alladi
-
2009
Persistent link: https://www.econbiz.de/10003832717
Saved in:
105
From marketing to the market : a call for paradigm shift
Venkatesh, Alladi
;
Peñaloza, Lisa
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 134-150)
.
2006
Persistent link: https://www.econbiz.de/10003430134
Saved in:
106
Perceiving images and telling tales : a visual and verbal analysis of the meaning of the Internet
Joy, Annamma
;
Venkatesh, Alladi
;
Deschenes, Jonathan
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 556-566
Persistent link: https://www.econbiz.de/10003884472
Saved in:
107
Further evolving the new dominant logic of marketing : from services to the social construction of markets
Peñaloza, Lisa
;
Venkatesh, Alladi
-
2008
Persistent link: https://www.econbiz.de/10003610698
Saved in:
108
Food for thought : a study of food consumption in postmodern US culture
Kniazeva, Maria
;
Venkatesh, Alladi
- In:
Journal of consumer behaviour : an international …
6
(
2007
)
6
,
pp. 419-435
Persistent link: https://www.econbiz.de/10003617619
Saved in:
109
American and European product managers: a comparison
Venkatesh, Alladi
;
Wilemon, David
- In:
The Columbia journal of world business : publ. …
15
(
1980
)
3
,
pp. 67-74
Persistent link: https://www.econbiz.de/10003699596
Saved in:
110
Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Venkatesh, Alladi
;
Hirschman, …
-
2018
Persistent link: https://www.econbiz.de/10011899977
Saved in:
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