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Perceived effectiveness of recommendation agent routines: search vs. experience goods
Aggarwal, Praveen; Vaidyanathan, Rajiv - In: International journal of internet marketing and … 2 (2005) 1-2, pp. 38-55
Persistent link: https://www.econbiz.de/10008116307
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Eliciting Online Customers' Preferences: Conjoint vs Self-Explicated Attribute-Level Measurements
Aggarwal, Praveen; Vaidyanathan, Rajiv - In: Journal of marketing management : MM 19 (2003) 1-2, pp. 157-178
Persistent link: https://www.econbiz.de/10006969531
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Interdependent self-construal in collectivist cultures: Effects on compliance in a cause-related marketing context
Vaidyanathan, Rajiv; Aggarwal, Praveen; Kozowski, Wojciech - In: Journal of marketing communications 19 (2013) 1, pp. 44-57
Persistent link: https://www.econbiz.de/10010057394
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Managerial and Public Attitudes Toward Ethics in Marketing Research
Aggarwal, Praveen; Vaidyanathan, Rajiv; Castleberry, Stephen - In: Journal of business ethics : JOBE 109 (2012) 4, pp. 463-482
Persistent link: https://www.econbiz.de/10010019010
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The Hot Seat: Profiling the Marketing Department Chair
Aggarwal, Praveen; Rochford, Linda; Vaidyanathan, Rajiv - In: Journal of marketing education : JME 31 (2009) 1, pp. 40-51
Persistent link: https://www.econbiz.de/10008226929
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Managerial and public attitudes toward ethics in marketing research
Aggarwal, Praveen; Vaidyanathan, Rajiv; Castleberry, … - In: Journal of business ethics : JOBE 109 (2012) 4, pp. 463-481
Persistent link: https://www.econbiz.de/10009659130
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Interdependent self-construal in collectivest cultures : effects on compliance in a couse-related marketing context
Vaidyanathan, Rajiv; Aggarwal, Praveen; Kozłowski, Wojciech - In: Journal of marketing communications 19 (2013) 1, pp. 44-57
Persistent link: https://www.econbiz.de/10009700189
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The hot seat : profiling the marketing department chair
Aggarwal, Praveen; Rochford, Linda; Vaidyanathan, Rajiv - In: Journal of marketing education : JME 31 (2009) 1, pp. 40-51
Persistent link: https://www.econbiz.de/10003827634
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Is font size a big deal? : a transaction – acquisition utility perspective on comparative price promotions
Aggarwal, Praveen; Vaidyanathan, Rajiv - In: The journal of consumer marketing 33 (2016) 6, pp. 408-416
Persistent link: https://www.econbiz.de/10011629285
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Does MSRP impact women differently? : exploring gender-based differences in the effectiveness of retailer-provided reference prices
Vaidyanathan, Rajiv; Aggarwal, Praveen - In: Journal of retailing and consumer services 54 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012238356