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Consumer behaviour
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6
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Venkatesh, Alladi
60
Aggarwal, Praveen
50
Vaidyanathan, Rajiv
29
Chen, Steven
9
Cha, Taihoon
8
Maamoun, Ahmed
6
Dholakia, Nikhilesh
5
Knudsen, Kjell
4
Rochford, Linda
4
Vitalari, Nicholas P.
4
Chang, Hua
3
Digerfeldt-Månsson, Theresa
3
Grønhaug, Kjell
3
Kim, Chang Soo
3
Kim, Pielah
3
Peñaloza, Lisa
3
Stoel, Leslie
3
Akdevelioglu, Duygu
2
Brunel, Frédéric F.
2
Burger, Philip C.
2
Castleberry, Stephen
2
Cha, Tai Hoon
2
Chitturi, Ravindra
2
Deschenes, Jonathan
2
Fuat Firat, A.
2
Ha, Young-Myung
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Hofacker, Charles
2
Huh, Jong
2
Joy, Annamma
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Jun, Sung
2
Jun, Sung-youl
2
Khanwalkar, Seema
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Kim, Seunghan
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Kim, Young-Han
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Koukova, Nevena T.
2
Lawrence, Lynda
2
Lee, Wonyoung
2
Mazumdar, Tridib
2
Nakata, Cheryl
2
Shankar, Venkatesh
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Consumer Culture Theory Conference <12., 2017, Anaheim, Calif.>
1
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Journal of macromarketing : examining the interactions among markets, marketing, and society
8
Journal of Consumer Marketing
5
Journal of marketing education : JME
5
Marketing theory
5
The journal of consumer marketing
5
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4
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4
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4
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4
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2
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Changing the course of marketing : alternative paradigms for widening marketing theory
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Creativity and Innovation Management
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Does marketing need reform? : fresh perspectives on the future
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International Journal of E-Business Research (IJEBR)
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International journal of advertising : the quarterly review of marketing communications
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International journal of internet marketing and advertising : IJIMA
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Interpretive consumer research : paradigms, methodologies & applications
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Journal of Business Ethics
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Journal of Business Research
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Journal of Economic Psychology
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer behaviour : an international research review
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
57
OLC EcoSci
34
Other ZBW resources
15
RePEc
10
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41
Preference-inconsistent information and cognitive discomfort: a cross-cultural investigation
Aggarwal, Praveen
;
Kim, Chang Soo
;
(deceased), Taihoon Cha
- In:
The journal of consumer marketing
30
(
2013
)
5
,
pp. 392-399
Persistent link: https://www.econbiz.de/10010154239
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42
Decision delegation: A conceptualization and empirical investigation
Aggarwal, Praveen
;
Mazumdar, Tridib
- In:
Psychology & marketing
25
(
2008
)
1
,
pp. 71
Persistent link: https://www.econbiz.de/10007894655
Saved in:
43
Social Loafing on Group Projects: Structural Antecedents and Effect on Student Satisfaction
Aggarwal, Praveen
;
O'Brien, Connie L.
- In:
Journal of marketing education : JME
30
(
2008
)
3
,
pp. 255
Persistent link: https://www.econbiz.de/10008258026
Saved in:
44
Optimal pricing strategy for foreign market entry: a game theoretic approach
Kim, Young-Han
;
Aggarwal, Praveen
;
Ha, Young-Myung
; …
- In:
Managerial and decision economics : MDE ; the …
27
(
2006
)
8
,
pp. 643-654
Persistent link: https://www.econbiz.de/10007395455
Saved in:
45
Scarcity Messages
Aggarwal, Praveen
;
Jun, Sung
;
Huh, Jong
- In:
International journal of advertising : the quarterly …
40
(
2011
)
3
,
pp. 19-31
Persistent link: https://www.econbiz.de/10009976475
Saved in:
46
Guilty by association : the boycotting of Danish products in the Middle East
Maamoun, Ahmed
;
Aggarwal, Praveen
- In:
Journal of business case studies
4
(
2008
)
10
,
pp. 35-41
Persistent link: https://www.econbiz.de/10009885894
Saved in:
47
Brands as ideological symbols : the Cola wars
Aggarwal, Praveen
;
Knudsen, Kjell
;
Maamoun, Ahmed
- In:
Journal of business case studies
5
(
2009
)
2
,
pp. 27-33
Persistent link: https://www.econbiz.de/10009885919
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48
The burden of identity : responding to product boycotts in the Middle East
Knudsen, Kjell
;
Aggarwal, Praveen
;
Maamoun, Ahmed
- In:
Journal of business & economics research
6
(
2008
)
11
,
pp. 17-25
Persistent link: https://www.econbiz.de/10009887022
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49
Scarcity Messages
Aggarwal, Praveen
;
Jun, Sung
;
Huh, Jong
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 19-31
Persistent link: https://www.econbiz.de/10009265428
Saved in:
50
Role of nonprice variables in intertier competition
Sivakumar, K.
;
Nakata, Cheryl
;
Aggarwal, Praveen
; …
- In:
Journal of marketing theory and practice
17
(
2009
)
4
,
pp. 351-367
Persistent link: https://www.econbiz.de/10009884931
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