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Consumer behaviour
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Venkatesh, Alladi
60
Aggarwal, Praveen
50
Vaidyanathan, Rajiv
29
Chen, Steven
9
Cha, Taihoon
8
Maamoun, Ahmed
6
Dholakia, Nikhilesh
5
Knudsen, Kjell
4
Rochford, Linda
4
Vitalari, Nicholas P.
4
Chang, Hua
3
Digerfeldt-Månsson, Theresa
3
Grønhaug, Kjell
3
Kim, Chang Soo
3
Kim, Pielah
3
Peñaloza, Lisa
3
Stoel, Leslie
3
Akdevelioglu, Duygu
2
Brunel, Frédéric F.
2
Burger, Philip C.
2
Castleberry, Stephen
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Cha, Tai Hoon
2
Chitturi, Ravindra
2
Deschenes, Jonathan
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Fuat Firat, A.
2
Ha, Young-Myung
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Hofacker, Charles
2
Huh, Jong
2
Joy, Annamma
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Jun, Sung
2
Jun, Sung-youl
2
Khanwalkar, Seema
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Kim, Seunghan
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Kim, Young-Han
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Koukova, Nevena T.
2
Lawrence, Lynda
2
Lee, Wonyoung
2
Mazumdar, Tridib
2
Nakata, Cheryl
2
Shankar, Venkatesh
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Consumer Culture Theory Conference <12., 2017, Anaheim, Calif.>
1
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Journal of macromarketing : examining the interactions among markets, marketing, and society
8
Journal of Consumer Marketing
5
Journal of marketing education : JME
5
Marketing theory
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The journal of consumer marketing
5
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4
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4
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4
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2
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Changing the course of marketing : alternative paradigms for widening marketing theory
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Does marketing need reform? : fresh perspectives on the future
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International Journal of E-Business Research (IJEBR)
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International journal of advertising : the quarterly review of marketing communications
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International journal of internet marketing and advertising : IJIMA
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Interpretive consumer research : paradigms, methodologies & applications
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Journal of Business Ethics
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Journal of Business Research
1
Journal of Economic Psychology
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Journal of consumer behaviour : an international research review
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ECONIS (ZBW)
57
OLC EcoSci
34
Other ZBW resources
15
RePEc
10
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51
How much better? : the effect of tensile information on word-of-mouth effectiveness
Jun, Sung-youl
;
Cha, Taihoon
;
Aggarwal, Praveen
- In:
Journal of marketing theory and practice
19
(
2011
)
3
,
pp. 263-276
Persistent link: https://www.econbiz.de/10009884984
Saved in:
52
Role of nonprice variables in intertier competition
Sivakumar, K.
;
Nakata, Cheryl
;
Aggarwal, Praveen
; …
- In:
Journal of marketing theory and practice
17
(
2009
)
4
,
pp. 351-367
Persistent link: https://www.econbiz.de/10003897743
Saved in:
53
How much better? : the effect of tensile information on word-of-mouth effectiveness
Jun, Sung-youl
;
Cha, Taihoon
;
Aggarwal, Praveen
- In:
Journal of marketing theory and practice
19
(
2011
)
3
,
pp. 263-276
Persistent link: https://www.econbiz.de/10009243301
Saved in:
54
Preference-inconsistent information and cognitive discomfort : a cross-cultural investigation
Aggarwal, Praveen
;
Kim, Chang-soo
;
Cha, Taihoon
- In:
The journal of consumer marketing
30
(
2013
)
5
,
pp. 392-399
Persistent link: https://www.econbiz.de/10009788877
Saved in:
55
Value co-creation : factors affecting discretionary effort exertion
Aggarwal, Praveen
;
Basu, Amiya K.
- In:
Services marketing quarterly
35
(
2014
)
4
,
pp. 321-336
Persistent link: https://www.econbiz.de/10010465663
Saved in:
56
The burden of identity : responding to product boycotts in the Middle East
Knudsen, Kjell
;
Aggarwal, Praveen
;
Maamoun, Ahmed
- In:
Journal of business & economics research
6
(
2008
)
11
,
pp. 17-25
Persistent link: https://www.econbiz.de/10003786209
Saved in:
57
Guilty by association : the boycotting of Danish products in the Middle East
Maamoun, Ahmed
;
Aggarwal, Praveen
- In:
Journal of business case studies
4
(
2008
)
10
,
pp. 35-41
Persistent link: https://www.econbiz.de/10003795432
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58
Brands as ideological symbols : the Cola wars
Aggarwal, Praveen
;
Knudsen, Kjell
;
Maamoun, Ahmed
- In:
Journal of business case studies
5
(
2009
)
2
,
pp. 27-33
Persistent link: https://www.econbiz.de/10003825946
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59
Markets, hierarchies, and the evolving nature of interorganizational cooperation
Lee, Wonyoung
;
Aggarwal, Praveen
;
Shin, Hyonkil
;
Cha, …
- In:
E-business models, services and communications
,
(pp. 1-21)
.
2008
Persistent link: https://www.econbiz.de/10003604140
Saved in:
60
Decision delegation : a conceptualization and empirical investigation
Aggarwal, Praveen
;
Mazumdar, Tridib
- In:
Psychology & marketing
25
(
2008
)
1
,
pp. 71-93
Persistent link: https://www.econbiz.de/10003735798
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