Purpose – The purpose of this research is to explore the cultural and branding issues that have gone into the design and development of Nano – a brand name for an Indian automobile – which is a low‐priced passenger vehicle targeted toward the middle‐class Indian consumer in urban...

A consumer decision making model was created and tested in research sponsored by the Federal Communications Commission. The FCC was considering a series of policy changes with regard to equipment and rules of operation. Discriminant and regression statistical results were combined into a...

This article examines the evolution of in-home computing over a period of 20 years, 1980-2000. Although its development in the past five years has not occured in the precise manner predicted, there are many signals which promise its future growth in different directions. In order to capture...

Recent advances in information technology and changes in social and economic relationships have led individual workers and organizations to explore various types of distributed work arrangements. This paper examines a specific type of distributed work arrangement, supplemental work at home. This...