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Beziehungsmarketing
61
Relationship marketing
61
Lieferantenmanagement
34
Supplier relationship management
34
Consumer behaviour
32
Konsumentenverhalten
32
Marketing management
30
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30
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24
Retail trade
23
USA
22
United States
22
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21
Vertriebsweg
21
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17
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16
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16
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15
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15
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14
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14
Selling
13
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13
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12
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11
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11
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10
Online-Handel
10
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9
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9
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9
relationship marketing
9
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237
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English
230
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58
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Palmatier, Robert W.
126
Ganesan, Shankar
47
Weitz, Barton A.
47
Jap, Sandy D.
43
Fang, Eric
17
Weitz, Barton
16
Wang, Qiong
13
Anderson, Erin
12
George, Morris
12
Grewal, Dhruv
12
Jap, Sandy
12
Evans, Kenneth R.
11
Malter, Alan J.
10
Bradford, Kevin
9
Harmeling, Colleen M.
9
Moorman, Christine
9
Scheer, Lisa K.
9
Arnold, Todd J.
8
Dant, Rajiv P.
8
Kumar, V.
8
Steinhoff, Lena
8
Hamilton, Ryan
7
Henderson, Conor M.
7
Houston, Mark B.
7
Kozlenkova, Irina V.
7
Lee, Ju-Yeon
7
Rindfleisch, Aric
7
Samaha, Stephen A.
7
Xu, Jun
7
Beck, Joshua T.
6
Chen, Yubo
6
Gopalakrishna, Srinath
6
Haruvy, Ernan
6
Levy, Michael
6
Liu, Yong
6
Heerde, Harald J. van
5
Liu, Yongmei
5
Martin, Kelly D.
5
Moreau, C. Page
5
Watson, George F., IV.
5
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1
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Journal of marketing
40
Journal of the Academy of Marketing Science
34
Journal of retailing
24
Journal of marketing research : JMR
17
MSI reports : working paper series
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Marketing letters : a journal of research in marketing
7
Marketing science
5
Handbook of business-to-business marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Marketing Letters
4
Retailing in the 21st century : current and future trends
4
The journal of personal selling & sales management : JPSSM
4
Business horizons
3
Journal of business research : JBR
3
Journal of international marketing
3
Journal of public policy & marketing
3
Management Science
3
Marketing Science
3
Academy of Management learning & education : AMLE
2
Edward Elgar E-Book Archive
2
European journal of marketing
2
Journal of marketing research
2
Journal of personal selling & sales management : JPSSM
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
MIT sloan management review
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Report / Marketing Science Institute
2
Report / Marketing Science Institute / Marketing Science Institute
2
Routledge studies in marketing
2
SpringerLink / Bücher
2
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
2
The journal of law, economics, & organization
2
The journal of personal selling & sales management
2
The journal of risk and insurance : the journal of the American Risk and Insurance Association
2
AMS review : official publication of the Academy of Marketing Science
1
Always learning
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Customer engagement marketing
1
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ECONIS (ZBW)
223
OLC EcoSci
49
RePEc
14
USB Cologne (EcoSocSci)
1
Other ZBW resources
1
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131
Determinants of continuity in conventional industrial channel dyads
Anderson, Erin
- In:
Marketing science
8
(
1989
)
4
,
pp. 310-323
Persistent link: https://www.econbiz.de/10001090678
Saved in:
132
Relationship marketing and distribution channels
Weitz, Barton A.
;
Jap, Sandy D.
- In:
Handbook of relationship marketing
,
(pp. 209-244)
.
2000
Persistent link: https://www.econbiz.de/10001559319
Saved in:
133
Industrial purchasing : an empir. exploration of the buyclass framework
Anderson, Erin
- In:
Journal of marketing
51
(
1987
)
3
,
pp. 71-86
Persistent link: https://www.econbiz.de/10001052868
Saved in:
134
Salesforce compensation : an empirical investigation of factors related to use of salary versus incentive compensation
John, George
- In:
Journal of marketing research : JMR
26
(
1989
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10001059647
Saved in:
135
Handbook of marketing
Weitz, Barton A.
(
ed.
);
Wensley, Robin
(
ed.
)
-
2006
-
Paperback ed.
Persistent link: https://www.econbiz.de/10000322189
Saved in:
136
The American Marketing Association Definition of Marketing: Moving from Lagging to Leading Indicator
Ringold, Debra Jones
;
Weitz, Barton
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 251-260
Persistent link: https://www.econbiz.de/10007865580
Saved in:
137
Salespersons' Management of Conflict in Buyer-Seller Relationships
Bradford, Kevin
;
Weitz, Barton
- In:
The journal of personal selling & sales management
29
(
2009
)
1
,
pp. 25-42
Persistent link: https://www.econbiz.de/10008170172
Saved in:
138
Creativity in buyer–seller relationships: The role of governance
Wang, Qiong
;
Bradford, Kevin
;
Xu, Jun
;
Weitz, Barton
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
2
,
pp. 109-118
Persistent link: https://www.econbiz.de/10008065229
Saved in:
139
Commitment and Its Consequences in the American Agency System of Selling Insurance
Anderson, Erin
;
Ross Jr, William T.
;
Weitz, Barton
- In:
The journal of risk and insurance : the journal of the …
65
(
1998
)
4
,
pp. 637-670
Persistent link: https://www.econbiz.de/10007346053
Saved in:
140
Creativity in buyer–seller relationships: The role of governance
Wang, Qiong
;
Bradford, Kevin
;
Xu, Jun
;
Weitz, Barton
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
2
,
pp. 109-119
Persistent link: https://www.econbiz.de/10008883756
Saved in:
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