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Beziehungsmarketing
61
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61
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34
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34
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32
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32
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30
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relationship marketing
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20
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51
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English
230
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58
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Palmatier, Robert W.
126
Ganesan, Shankar
47
Weitz, Barton A.
47
Jap, Sandy D.
43
Fang, Eric
17
Weitz, Barton
16
Wang, Qiong
13
Anderson, Erin
12
George, Morris
12
Grewal, Dhruv
12
Jap, Sandy
12
Evans, Kenneth R.
11
Malter, Alan J.
10
Bradford, Kevin
9
Harmeling, Colleen M.
9
Moorman, Christine
9
Scheer, Lisa K.
9
Arnold, Todd J.
8
Dant, Rajiv P.
8
Kumar, V.
8
Steinhoff, Lena
8
Hamilton, Ryan
7
Henderson, Conor M.
7
Houston, Mark B.
7
Kozlenkova, Irina V.
7
Lee, Ju-Yeon
7
Rindfleisch, Aric
7
Samaha, Stephen A.
7
Xu, Jun
7
Beck, Joshua T.
6
Chen, Yubo
6
Gopalakrishna, Srinath
6
Haruvy, Ernan
6
Levy, Michael
6
Liu, Yong
6
Heerde, Harald J. van
5
Liu, Yongmei
5
Martin, Kelly D.
5
Moreau, C. Page
5
Watson, George F., IV.
5
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Journal of marketing
40
Journal of the Academy of Marketing Science
34
Journal of retailing
24
Journal of marketing research : JMR
17
MSI reports : working paper series
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Marketing letters : a journal of research in marketing
7
Marketing science
5
Handbook of business-to-business marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Marketing Letters
4
Retailing in the 21st century : current and future trends
4
The journal of personal selling & sales management : JPSSM
4
Business horizons
3
Journal of business research : JBR
3
Journal of international marketing
3
Journal of public policy & marketing
3
Management Science
3
Marketing Science
3
Academy of Management learning & education : AMLE
2
Edward Elgar E-Book Archive
2
European journal of marketing
2
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2
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2
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2
MIT sloan management review
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Report / Marketing Science Institute
2
Report / Marketing Science Institute / Marketing Science Institute
2
Routledge studies in marketing
2
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2
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
2
The journal of law, economics, & organization
2
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2
The journal of risk and insurance : the journal of the American Risk and Insurance Association
2
AMS review : official publication of the Academy of Marketing Science
1
Always learning
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
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ECONIS (ZBW)
223
OLC EcoSci
49
RePEc
14
USB Cologne (EcoSocSci)
1
Other ZBW resources
1
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151
The American Marketing Association definition of marketing : moving from lagging to leading indicator
Ringold, Debra Jones
;
Weitz, Barton A.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 251-260
Persistent link: https://www.econbiz.de/10003672142
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152
When ingratiation backfires : the role of political skill in the ingratiation-internship performance relationship
Liu, Yongmei
;
Ferris, Gerald R.
;
Xu, Jun
;
Weitz, Barton A.
- In:
Academy of Management learning & education : AMLE
13
(
2014
)
4
,
pp. 569-586
Persistent link: https://www.econbiz.de/10010480088
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153
Selling : building partnerships
Weitz, Barton A.
-
2007
-
6. ed.
Persistent link: https://www.econbiz.de/10003082084
Saved in:
154
Make-or-buy decisions : vertical integration and marketing productivity
Anderson, Erin
;
Weitz, Barton A.
-
2009
Persistent link: https://www.econbiz.de/10003836373
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155
Trends in US retailing
Weitz, Barton A.
;
Whitfield, Mary Brett
- In:
Retailing in the 21st century : current and future trends
,
(pp. 59-75)
.
2006
Persistent link: https://www.econbiz.de/10003146583
Saved in:
156
Electronic retailing
Weitz, Barton A.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 309-323)
.
2006
Persistent link: https://www.econbiz.de/10003146742
Saved in:
157
Electronic retailing
Weitz, Barton A.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 357-371)
.
2010
Persistent link: https://www.econbiz.de/10003938770
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158
Salespersons' management of conflict in buyer-seller relationships
Bradford, Kevin D.
;
Weitz, Barton A.
- In:
The journal of personal selling & sales management : JPSSM
29
(
2009
)
1
,
pp. 25-42
Persistent link: https://www.econbiz.de/10003946032
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159
Creativity in buyer-seller relationships: the role of governance
Wang, Qiong
;
Bradford, Kevin
;
Xu, Jun
;
Weitz, Barton A.
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
2
,
pp. 109-118
Persistent link: https://www.econbiz.de/10003735959
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160
Retail career attractiveness to college students : connecting individual characteristics to the trade-off of job attributes
Oh, Hyunjoo
;
Weitz, Barton A.
;
Lima, Jeremy
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 345-354
Persistent link: https://www.econbiz.de/10011528748
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