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Beziehungsmarketing
61
Relationship marketing
61
Lieferantenmanagement
34
Supplier relationship management
34
Consumer behaviour
32
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32
Marketing management
30
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30
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24
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Online-Handel
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relationship marketing
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English
230
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58
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Palmatier, Robert W.
126
Ganesan, Shankar
47
Weitz, Barton A.
47
Jap, Sandy D.
43
Fang, Eric
17
Weitz, Barton
16
Wang, Qiong
13
Anderson, Erin
12
George, Morris
12
Grewal, Dhruv
12
Jap, Sandy
12
Evans, Kenneth R.
11
Malter, Alan J.
10
Bradford, Kevin
9
Harmeling, Colleen M.
9
Moorman, Christine
9
Scheer, Lisa K.
9
Arnold, Todd J.
8
Dant, Rajiv P.
8
Kumar, V.
8
Steinhoff, Lena
8
Hamilton, Ryan
7
Henderson, Conor M.
7
Houston, Mark B.
7
Kozlenkova, Irina V.
7
Lee, Ju-Yeon
7
Rindfleisch, Aric
7
Samaha, Stephen A.
7
Xu, Jun
7
Beck, Joshua T.
6
Chen, Yubo
6
Gopalakrishna, Srinath
6
Haruvy, Ernan
6
Levy, Michael
6
Liu, Yong
6
Heerde, Harald J. van
5
Liu, Yongmei
5
Martin, Kelly D.
5
Moreau, C. Page
5
Watson, George F., IV.
5
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Journal of marketing
40
Journal of the Academy of Marketing Science
34
Journal of retailing
24
Journal of marketing research : JMR
17
MSI reports : working paper series
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Marketing letters : a journal of research in marketing
7
Marketing science
5
Handbook of business-to-business marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Marketing Letters
4
Retailing in the 21st century : current and future trends
4
The journal of personal selling & sales management : JPSSM
4
Business horizons
3
Journal of business research : JBR
3
Journal of international marketing
3
Journal of public policy & marketing
3
Management Science
3
Marketing Science
3
Academy of Management learning & education : AMLE
2
Edward Elgar E-Book Archive
2
European journal of marketing
2
Journal of marketing research
2
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2
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2
MIT sloan management review
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
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2
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2
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2
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2
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
2
The journal of law, economics, & organization
2
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2
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2
AMS review : official publication of the Academy of Marketing Science
1
Always learning
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
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ECONIS (ZBW)
223
OLC EcoSci
49
RePEc
14
USB Cologne (EcoSocSci)
1
Other ZBW resources
1
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11
Measuring and maximizing customer equity: a critical analysis
Kumar, V.
;
George, Morris
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 157-171
Persistent link: https://www.econbiz.de/10007734287
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12
Cross-buying in retailing: Drivers and consequences
Kumar, V.
;
George, Morris
;
Pancras, Joseph
- In:
Journal of retailing
84
(
2008
)
1
,
pp. 15-28
Persistent link: https://www.econbiz.de/10008890829
Saved in:
13
Maximizing profits for a multi-category catalog retailer
George, Morris
;
Kumar, V.
;
Grewal, Dhruv
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 374-396
Persistent link: https://www.econbiz.de/10010226435
Saved in:
14
Promotion to change lifestyle : securing participation and success
George, Morris
;
Tanner, John F.
- In:
Health marketing quarterly
31
(
2014
)
4
,
pp. 293-311
Persistent link: https://www.econbiz.de/10010472681
Saved in:
15
Cross-buying in retailing: drivers and consequences
Kumar, V.
;
George, Morris
;
Pancras, Joseph
- In:
Journal of retailing
84
(
2008
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10003732227
Saved in:
16
Measuring and maximizing customer equity: a critical analysis
Kumar, V.
;
George, Morris
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 157-171
Persistent link: https://www.econbiz.de/10003507852
Saved in:
17
Linking marketing to nonprofit performance
Shah, Denish
;
George, Morris
- In:
Journal of public policy & marketing
40
(
2021
)
4
,
pp. 571-583
Persistent link: https://www.econbiz.de/10012660200
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18
Types of consumer-brand relationships : a systematic review and future research agenda
Alvarez, Claudio
;
David, Meredith E.
;
George, Morris
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014294797
Saved in:
19
Electronic retailing : market dynamics and entrepreneurial opportunities
Weitz, Barton A.
- In:
Entrepreneurship and economic growth in the American economy
,
(pp. 209-232)
.
2000
Persistent link: https://www.econbiz.de/10001617476
Saved in:
20
Reflections on editing Journal of Marketing Research, 1992 - 1994
Weitz, Barton A.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 116-119
Persistent link: https://www.econbiz.de/10010348992
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