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What drives customer relationship value in business-to-business exchanges?
Palmatier, Robert W. - In: MSI reports : working paper series (2007) 4, pp. 3-23
Persistent link: https://www.econbiz.de/10009893501
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What drives customer relationship value in business-to-business exchanges?
Palmatier, Robert W. - In: MSI reports : working paper series (2007) 4, pp. 3-23
Persistent link: https://www.econbiz.de/10003641090
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Interfirm relational drivers of customer value
Palmatier, Robert W. - In: Journal of marketing 72 (2008) 4, pp. 76-89
Persistent link: https://www.econbiz.de/10003747964
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Advancing marketing strategy research
Palmatier, Robert W. - In: Journal of the Academy of Marketing Science 46 (2018) 6, pp. 983-986
Persistent link: https://www.econbiz.de/10011951609
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Marketing research centers : community, productivity, and relevance
Palmatier, Robert W. - In: Journal of the Academy of Marketing Science 45 (2017) 4, pp. 465-466
Persistent link: https://www.econbiz.de/10011737455
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Improving publishing success at JAMS : contribution and positioning
Palmatier, Robert W. - In: Journal of the Academy of Marketing Science 44 (2016) 6, pp. 655-659
Persistent link: https://www.econbiz.de/10011614066
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Handbook of marketing and finance
Ganesan, Shankar (contributor) - 2012
Handbook of Marketing and Finance Edited by Shankar Ganesan University of Arizona, USA Edward Elgar ^. Cheltenham, UK • Northampton, MA, USA Contents List of figures I/ vii List of tables ...
Persistent link: https://www.econbiz.de/10009699230
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The Impact of Staffing Policies on Retail Buyer Job Attitudes and Behaviors
Ganesan, Shankar; Weitz, Barton A. - In: Journal of retailing 72 (1996) 1, pp. 31-56
Persistent link: https://www.econbiz.de/10006631639
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Negotiation Strategies and the Nature of Channel Relationships
Ganesan, Shankar - In: Journal of marketing research : JMR 30 (1993) 2, pp. 183-203
Persistent link: https://www.econbiz.de/10006690597
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Control Mechanisms and the Relationship Life Cycle: Implications for Safeguarding Specific Investments and Developing Commitment
Jap, Sandy D.; Ganesan, Shankar - In: Journal of marketing research : JMR 37 (2000) 2, pp. 227-245
Persistent link: https://www.econbiz.de/10006662704