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Beziehungsmarketing
61
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34
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32
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Palmatier, Robert W.
126
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47
Weitz, Barton A.
47
Jap, Sandy D.
43
Fang, Eric
17
Weitz, Barton
16
Wang, Qiong
13
Anderson, Erin
12
George, Morris
12
Grewal, Dhruv
12
Jap, Sandy
12
Evans, Kenneth R.
11
Malter, Alan J.
10
Bradford, Kevin
9
Harmeling, Colleen M.
9
Moorman, Christine
9
Scheer, Lisa K.
9
Arnold, Todd J.
8
Dant, Rajiv P.
8
Kumar, V.
8
Steinhoff, Lena
8
Hamilton, Ryan
7
Henderson, Conor M.
7
Houston, Mark B.
7
Kozlenkova, Irina V.
7
Lee, Ju-Yeon
7
Rindfleisch, Aric
7
Samaha, Stephen A.
7
Xu, Jun
7
Beck, Joshua T.
6
Chen, Yubo
6
Gopalakrishna, Srinath
6
Haruvy, Ernan
6
Levy, Michael
6
Liu, Yong
6
Heerde, Harald J. van
5
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5
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9
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7
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Retailing in the 21st century : current and future trends
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ECONIS (ZBW)
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31
The Decline and Dispersion of Marketing Competence - In many organizations, the corporate marketing function has lost budget, head count, influence and confidence. The question is not how to rebuild the marketing center but how to disperse marketing competence across the organization.
Webster Jr, Frederick E.
;
Malter, Alan J.
;
Ganesan, Shankar
- In:
MIT sloan management review
46
(
2005
)
4
,
pp. 35-44
Persistent link: https://www.econbiz.de/10006235121
Saved in:
32
Service Failure and Recovery: The Impact of Relationship Factors on Customer Satisfaction
Hess Jr, Ronald L.
;
Ganesan, Shankar
;
Klein, Noreen M.
- In:
Journal of the Academy of Marketing Science
31
(
2003
)
2
,
pp. 127-145
Persistent link: https://www.econbiz.de/10006151226
Saved in:
33
Does Distance Still Matter? Geographic Proximity and New Product Development
Ganesan, Shankar
;
Malter, Alan J.
;
Rindfleisch, Aric
- In:
Journal of marketing
69
(
2005
)
4
,
pp. 44-60
Persistent link: https://www.econbiz.de/10005920864
Saved in:
34
Determinants of Long-Term Orientation in Buyer-Seller Relationships
Ganesan, Shankar
- In:
Journal of marketing
58
(
1994
)
2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10006002316
Saved in:
35
The relationship between justice and attitudes: An examination of justice effects on event and system-related attitudes
Ambrose, Maureen
;
Hess, Ronald L.
;
Ganesan, Shankar
- In:
Organizational Behavior and Human Decision Processes
103
(
2007
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10005348348
Saved in:
36
Cross-Sectional Versus Longitudinal Survey Research: Concepts, Findings, and Guidelines
Rindfleisch, Aric
;
Malter, Alan J.
;
Ganesan, Shankar
; …
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 261-279
Persistent link: https://www.econbiz.de/10008052527
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37
Interactional service failures in a pseudorelationship: The role of organizational attributions
Hess, Ronald L.
;
Ganesan, Shankar
;
Klein, Noreen M.
- In:
Journal of retailing
83
(
2007
)
1
,
pp. 79-96
Persistent link: https://www.econbiz.de/10007599007
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38
Does a Firm's Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alternatives During Product-Harm Crises
Chen, Yubo
;
Ganesan, Shankar
;
Liu, Yong
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 214-226
Persistent link: https://www.econbiz.de/10008328589
Saved in:
39
From the editor – Journal of Retailing in the global marketplace
Ganesan, Shankar
- In:
Journal of retailing
88
(
2012
)
2
,
pp. 189-191
Persistent link: https://www.econbiz.de/10009976878
Saved in:
40
Challenges of CRM Implementation in Business-to-Business Markets: A Contingency Perspective
Ahearne, Michael
;
Rapp, Adam
;
Mariadoss, Babu
;
Ganesan, …
- In:
The journal of personal selling & sales management
32
(
2012
)
1
,
pp. 117-131
Persistent link: https://www.econbiz.de/10009823948
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