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Can marketing regain its seat at the table? : Report No. 03-113
Webster, Frederick E.; Malter, Alan J.; Ganesan, Shankar - In: MSI reports : working paper series (2003) 3, pp. 29-47
Persistent link: https://www.econbiz.de/10009893396
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Does distance still matter? : Geographic proximity in new product development ; Report No. 03-125
Ganesan, Shankar; Malter, Alan J.; Rindfleisch, Aric - In: MSI reports : working paper series (2003) 4, pp. 111-133
Persistent link: https://www.econbiz.de/10009893399
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Does a firm's product recall strategy affect it's financial value?
Chen, Yubo; Ganesan, Shankar; Liu, Yong - In: MSI reports : working paper series (2008) 3, pp. 23-41
Persistent link: https://www.econbiz.de/10009893517
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The Impact of Store-Price Signals on Consumer Search and Store Evaluation
Ho, Hillbun (Dixon); Ganesan, Shankar; Oppewal, Harmen - In: Journal of retailing 87 (2011) 2, pp. 127-142
Persistent link: https://www.econbiz.de/10009164536
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Can marketing regain its seat at the table? : Report No. 03-113
Webster, Frederick E. <Jr.>; Malter, Alan J.; Ganesan, … - In: MSI reports : working paper series (2003) 3, pp. 29-47
Persistent link: https://www.econbiz.de/10001978432
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Does distance still matter? : Geographic proximity in new product development ; Report No. 03-125
Ganesan, Shankar; Malter, Alan J.; Rindfleisch, Aric - In: MSI reports : working paper series (2003) 4, pp. 111-133
Persistent link: https://www.econbiz.de/10002090597
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Does a firm's product-recall strategy affect its financial value? : an examination of strategic alternatives during product-harm crises
Chen, Yubo; Ganesan, Shankar; Liu, Yong - In: Journal of marketing 73 (2009) 6, pp. 214-226
Persistent link: https://www.econbiz.de/10003901185
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Buffering and amplifying effects of relationship commitment in business-to-business relationships
Ganesan, Shankar; Brown, Steven P.; Mariadoss, Babu John; … - In: Journal of marketing research : JMR 47 (2010) 2, pp. 361-373
Persistent link: https://www.econbiz.de/10003965486
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The embedded sales force : connecting buying and selling organizations
Bradford, Kevin; Brown, Steven; Ganesan, Shankar; … - In: Marketing letters : a journal of research in marketing 21 (2010) 3, pp. 239-253
Persistent link: https://www.econbiz.de/10003998111
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The impact of store-price signals on consumer search and store evaluation
Ho, Hillbun; Ganesan, Shankar; Oppewal, Harmen - In: Journal of retailing 87 (2011) 2, pp. 127-141
Persistent link: https://www.econbiz.de/10009240268