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Ho, Hillbun; Ganesan, Shankar - In: Handbook of business-to-business marketing, (pp. 368-385). 2012

Persistent link: https://www.econbiz.de/10009500141

Challenges of CRM implementation in business-to-business markets : a contingency perspective

Ahearne, Michael; Rapp, Adam; Mariadoss, Babu John; … - In: The journal of personal selling & sales management : JPSSM 32 (2012) 1, pp. 117-129

Persistent link: https://www.econbiz.de/10009505513

Does knowledge base compatibility help or hurt knowledge sharing between suppliers in coopetition? : the role of customer participation

Ho, Hillbun; Ganesan, Shankar - In: Journal of marketing 77 (2013) 6, pp. 91-107

Persistent link: https://www.econbiz.de/10010203356

Handbook of marketing and finance

Ganesan, Shankar (ed.) - 2012

Persistent link: https://www.econbiz.de/10009546112

Product-harm crisis management and firm value

Liu, Yong; Chen, Yubo; Ganesan, Shankar; Hess, Ronald - In: Handbook of marketing and finance, (pp. 293-314). 2012

Persistent link: https://www.econbiz.de/10009552395

Managing customer and organizational complexity in sales organizations

Schmitz, Christian; Ganesan, Shankar - In: Journal of marketing 78 (2014) 6, pp. 59-77

Persistent link: https://www.econbiz.de/10010463457

Does a firm's product recall strategy affect it's financial value?

Chen, Yubo; Ganesan, Shankar; Liu, Yong - In: MSI reports : working paper series (2008) 3, pp. 23-41

Persistent link: https://www.econbiz.de/10003793931

Interactional service failures in a pseudorelationship: the role of organizational attributions

Hess, Ronald L.; Ganesan, Shankar; Klein, Noreen M. - In: Journal of retailing 83 (2007) 1, pp. 79-95

Persistent link: https://www.econbiz.de/10003438283

The role of marketing in the corporation : a perpetual work in progress

Ganesan, Shankar (contributor); Malter, Alan J. (contributor) - 2004 - Rev.

This study critically examines the widely-held view that the role of marketing in corporations is in decline. Based on interviews and discussions with top marketing executives and chief executive officers from a broad sample of leading U.S. and global corporations, we describe major changes that...

Persistent link: https://www.econbiz.de/10003754830

Cross-sectional versus longitudinal survey research : concepts, findings, and guidelines

Rindfleisch, Aric; Malter, Alan J.; Ganesan, Shankar; … - In: Journal of marketing research : JMR 45 (2008) 3, pp. 261-279

Persistent link: https://www.econbiz.de/10003724259