Purpose – This case aims to look at a small start‐up car maker called Loremo, Inc. in Marl, Germany, that hopes to thrive by challenging resource constraints with bold innovation. Design/methodology/approach – The authors found Loremo as part of their five‐year long study looking at how...

Summary Popular parlance suggests that 'you learn more from your failures than from your successes'. However, when it comes to failed innovations in organizations, we find that the proverb is not always true. We suggest that instead, failure may often lead to innovation trauma, an inability to...

Purpose – Conventional strategy is being challenged by industry shifts and by potentially disruptive strategic innovations that organizations that do not fit established ways of doing things- “outlier organizations”have discovered. Design/methodology/approach – A study of outliers, and...