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Recherches et expériences - Commerce équitable et grande distribution : une négociation coopérative ?
Kaplan, Andreas M; Haenlein, Michael - In: Revue française du marketing (2009) 224, pp. 35-49
Persistent link: https://www.econbiz.de/10008338516
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From the incoming Editor: Happy Birthday EMJ!
Haenlein, Michael - In: European management journal : publ. twice a year for … 30 (2012) 4, pp. 293-295
Persistent link: https://www.econbiz.de/10009987082
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An empirical comparison of the efficacy of covariance-based and variance-based SEM
Reinartz, Werner; Haenlein, Michael; Henseler, Jörg - In: International journal of research in marketing : IJRM ; … 26 (2009) 4, pp. 332-345
Persistent link: https://www.econbiz.de/10008882310
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Influencer marketing unlocked : understanding the value chains driving the creator economy
Libai, Barak; Rosario, Ana Babić; Beichert, Maximilian; … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 4-28
Persistent link: https://www.econbiz.de/10015192976
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The unheard voice of marketing research : breaking through to news and social media
Stäbler, Samuel; Haenlein, Michael - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 105-128
Persistent link: https://www.econbiz.de/10015192985
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An empirical comparison of the efficacy of covariance-based and variance-based SEM
Reinartz, Werner J.; Haenlein, Michael; Henseler, Jörg - In: International journal of research in marketing : IJRM ; … 26 (2009) 4, pp. 332-344
Persistent link: https://www.econbiz.de/10003906427
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Managing customer relationships in the social media era : introducing the social CRM house
Malthouse, Edward C.; Haenlein, Michael; Skiera, Bernd; … - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 270-280
Persistent link: https://www.econbiz.de/10010242281
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Targeting revenue leaders for a new product
Haenlein, Michael; Libai, Barak - In: Journal of marketing 77 (2013) 3, pp. 65-80
Persistent link: https://www.econbiz.de/10009747827
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An empirical comparison of the efficacy of covariance-based and variance-based SEM
Reinartz, Werner J.; Haenlein, Michael; Henseler, Jorg - 2009
Persistent link: https://www.econbiz.de/10003911139
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Seeding, referral, and recommendation : creating profitable word-of-mouth programs
Haenlein, Michael; Libai, Barak - In: California management review 59 (2017) 2, pp. 68-91
Persistent link: https://www.econbiz.de/10011697206