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Bounded leadership : an empirical study of leadership competencies, constraints, and effectiveness
Korzynski, Pawel; Koźmiński, Andrzej K.; Baczynska, Anna - In: European management journal 39 (2021) 2, pp. 226-235
Persistent link: https://www.econbiz.de/10012520696
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Leveraging employees as spokespeople in your HR strategy : how company-related employee posts on social media can help firms to attract new talent
Korzynski, Pawel; Mazurek, Grzegorz; Haenlein, Michael - In: European management journal 38 (2020) 1, pp. 204-212
Persistent link: https://www.econbiz.de/10012211585
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Challenges and opportunities for marketing scholars in times of the fourth industrial revolution
Krafft, Manfred; Sajtos, Laszlo; Haenlein, Michael - In: Journal of interactive marketing : a quarterly … 51 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012299801
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Special issue on big data technology-briven CRM & artificial intelligence
Krafft, Manfred (ed.); Sajtos, Laszlo (ed.);  … - 2020
Persistent link: https://www.econbiz.de/10012299818
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Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian; Phieler, Ulrike; Haenlein, Michael; … - In: Journal of marketing 83 (2019) 2, pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
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Digital transformation : a multidisciplinary reflection and research agenda
Verhoef, Peter C.; Broekhuizen, Thijs; Bart, Yakov; … - In: Journal of business research : JBR 122 (2021), pp. 889-901
Persistent link: https://www.econbiz.de/10012420640
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Factors affecting the study of important marketing issues : implications and recommendations
Kohli, Ajay Kumar; Haenlein, Michael - In: International journal of research in marketing : IJRM ; … 38 (2021) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10012506506
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The study of important marketing issues in an evolving field
Wierenga, Berend - In: International journal of research in marketing : IJRM ; … 38 (2021) 1, pp. 18-28
Persistent link: https://www.econbiz.de/10012506508
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Factors affecting the study of important marketing issues : additional thoughts and clarifications
Kohli, Ajay Kumar; Haenlein, Michael - In: International journal of research in marketing : IJRM ; … 38 (2021) 1, pp. 29-31
Persistent link: https://www.econbiz.de/10012506513
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How artificial intelligence will affect the future of retailing
Guha, Abhijit; Grewal, Dhruv; Kopalle, Praveen K.; … - In: Journal of retailing 97 (2021) 1, pp. 28-41
Persistent link: https://www.econbiz.de/10012514568