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The impact of unprofitable customer abandonment on current customers' exit, voice, and loyalty intentions: an empirical analysis
Haenlein, Michael; Kaplan, Andreas M. - In: The journal of services marketing 26 (2012) 6, pp. 458-471
Persistent link: https://www.econbiz.de/10010015181
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The fairyland of Second Life: Virtual social worlds and how to use them
Kaplan, Andreas M.; Haenlein, Michael - In: Business horizons 52 (2009) 6, pp. 563-573
Persistent link: https://www.econbiz.de/10008896777
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Two hearts in three-quarter time: How to waltz the social media/viral marketing dance
Kaplan, Andreas M.; Haenlein, Michael - In: Business horizons 54 (2011) 3, pp. 253-264
Persistent link: https://www.econbiz.de/10008931541
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The influence of observed heterogeneity on path coefficient significance : technology acceptance within the marketing discipline
Haenlein, Michael; Kaplan, Andreas M. - In: Journal of marketing theory and practice 19 (2011) 2, pp. 153-168
Persistent link: https://www.econbiz.de/10009884974
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The early bird catches the news: Nine things you should know about micro-blogging
Kaplan, Andreas M.; Haenlein, Michael - In: Business horizons 54 (2011) 2, pp. 105-114
Persistent link: https://www.econbiz.de/10008818912
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Unprofitable customers and their management
Haenlein, Michael; Kaplan, Andreas M. - In: Business horizons 52 (2009) 1, pp. 89-98
Persistent link: https://www.econbiz.de/10008879521
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To be or not to be : will virtual worlds and the metaverse gain lasting traction?
Kaplan, Andreas; Haenlein, Michael - In: California management review 66 (2024) 4, pp. 5-22
Persistent link: https://www.econbiz.de/10015178141
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The fairyland of Second Life : virtual social worlds and how to use them
Kaplan, Andreas; Haenlein, Michael - In: Business horizons 52 (2009) 6, pp. 563-572
Persistent link: https://www.econbiz.de/10003905835
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Consumer use and business potential of virtual worlds : the case of "Second Life"
Kaplan, Andreas; Haenlein, Michael - In: JMM : the international journal on media management 11 (2009) 3/4, pp. 93-101
Persistent link: https://www.econbiz.de/10003926616
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Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas; Haenlein, Michael - In: Business horizons 53 (2010) 1, pp. 59-68
Persistent link: https://www.econbiz.de/10003953180