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51
Special issue on business ethics in the era of artificial intelligence
Haenlein, Michael
(
ed.
);
Huang, Ming-Hui
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10013271611
Saved in:
52
Guest editorial: business ethics in the era of artificial intelligence
Haenlein, Michael
;
Huang, Ming-Hui
;
Kaplan, Andreas
- In:
Journal of business ethics : JBE
178
(
2022
)
4
,
pp. 867-869
Persistent link: https://www.econbiz.de/10013271617
Saved in:
53
Factors influencing the adoption of mass customization : determinants, moderating variables and cross-national generalizability
Kaplan, Andreas M.
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004869005
Saved in:
54
Social Media wird mobil : Grundlagen, Gebrauch und Gestaltung mobiler sozialer Medien
Kaplan, Andreas M.
- In:
Marketing Review St. Gallen : die neue …
29
(
2012
)
4
,
pp. 16-20
Persistent link: https://www.econbiz.de/10010016607
Saved in:
55
If you love something, let it go mobile : mobile marketing and mobile social media 4x4
Kaplan, Andreas
- In:
Business horizons
55
(
2012
)
2
,
pp. 129-139
Persistent link: https://www.econbiz.de/10009522399
Saved in:
56
Social Media wird mobil : Grundlagen, Gebrauch und Gestaltung mobiler sozialer Medien
Kaplan, Andreas
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
29
(
2012
)
4
,
pp. 16-20
Persistent link: https://www.econbiz.de/10009580728
Saved in:
57
A school is "a building that has four walls ... with tomorrow inside" : toward the reinvention of the business school
Kaplan, Andreas
- In:
Business horizons
61
(
2018
)
4
,
pp. 599-608
Persistent link: https://www.econbiz.de/10011883628
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58
A social network analysis of customer-level revenue distribution
Haenlein, Michael
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
1
,
pp. 15-29
Persistent link: https://www.econbiz.de/10009125080
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59
Editorial: From the incoming editor : Happy Birthday EMJ!
Haenlein, Michael
- In:
European management journal
30
(
2012
)
4
,
pp. 293-294
Persistent link: https://www.econbiz.de/10009574615
Saved in:
60
The value of flexibility : real options and customer lifetime value
Haenlein, Michael
- In:
Handbook of research on customer equity in marketing
,
(pp. 118-136)
.
2015
Persistent link: https://www.econbiz.de/10010483493
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