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Return on marketing investment...
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Consumer behaviour
46
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43
Relationship marketing
33
Beziehungsmarketing
32
Theorie
29
Theory
28
Social Web
18
Social web
18
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Losgröße
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Virtuelle Realität
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10
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10
Online retailing
10
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Einzelhandel
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228
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Ruyter, Ko de
172
Wetzels, Martin
99
de Ruyter, Ko
76
Streukens, Sandra
54
Hoesel, Stan van
51
Lemmink, Jos
23
Keeling, Debbie I.
18
Keeling, Debbie Isobel
17
Mahr, Dominik
16
Chylinski, Mathew
15
Jong, Ad de
15
Grewal, Dhruv
14
Wagelmans, Albert P. M.
14
van Hoesel, Stan
14
Hilken, Tim
13
Patterson, Paul G.
13
Heller, Jonas
12
Wiertz, Caroline
12
Leroi-Werelds, Sara
11
Romeijn, H. Edwin
11
Bouhtou, Mustapha
10
van Birgelen, Marcel
10
Ludwig, Stephan
9
Pauwels, Pieter
9
Yu, Ting
9
Birgelen, Marcel van
8
Bloemer, Josée
8
Cox, David
8
Dolen, Willemijn M. van
8
Goossens, Jan-Willem
8
Keen, Cherie
8
Laer, Tom van
7
Daryanto, Ahmad
6
Grigoriev, Alexander
6
Kraaij, Anton van der
6
Romero Morales, María Dolores
6
Wagelmans, Albert
6
de Jong, Ad
6
Andreassen, Tor W.
5
Feinberg, Richard
5
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Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
20
Graduate School of Business and Economics (GSBE), School of Business and Economics
5
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
2
Econometrisch Instituut, Faculteit der Economische Wetenschappen
2
Eindhoven Centre for Innovation Studies (Ecis), Technische Universiteit Eindhoven
2
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1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
Tilburg University, Center for Economic Research
1
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Research Memoranda / Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
20
Journal of retailing
17
Research memorandum / METEOR
17
Industrial marketing management : the international journal for industrial and high-tech firms
16
Journal of service research : JSR
13
Journal of the Academy of Marketing Science
13
European Journal of Marketing
11
International journal of service industry management : IJSIM
11
Journal of marketing
11
Psychology & marketing
10
Journal of Economic Psychology
9
Journal of business research : JBR
8
Managing service quality : MSQ ; an international journal
7
European Journal of Operational Research
6
European journal of marketing : EJM
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of service management
6
Total quality management
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of Business Research
5
Research Memorandum / Graduate School of Business and Economics (GSBE), School of Business and Economics
5
Journal of economic psychology : research in economic psychology and behavioral economics
4
Report / Econometric Institute, Erasmus University Rotterdam
4
Report / Econometric Institute, Erasmus University Rotterdam / Econometric Institute, Erasmus University Rotterdam
4
Research on international service marketing : a state of the art
4
Discussion paper / Tinbergen Institute
3
European journal of operational research : EJOR
3
GSBE research memoranda
3
Journal of Management Studies
3
Journal of Service Management
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of management studies : JMS
3
Journal of service research
3
Advances in international marketing
2
Erasmus University of Rotterdam - Econometric Institute
2
European journal of marketing
2
Handbook of research on customer engagement
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International Business Review
2
International business review : the official journal of the European International Business Academy
2
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ECONIS (ZBW)
177
OLC EcoSci
90
RePEc
70
Other ZBW resources
25
BASE
4
USB Cologne (EcoSocSci)
3
EconStor
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1
Cooperating for service excellence in multi-channel service systems : an empirical assessment
Wiertz, Caroline
;
Ruyter, Ko de
;
Streukens, Sandra
-
2003
Persistent link: https://www.econbiz.de/10001780968
Saved in:
2
On the role of normative influences in commercial virtual communities
Wiertz, Caroline
;
Ruyter, Ko de
;
Streukens, Sandra
-
2003
Persistent link: https://www.econbiz.de/10001780974
Saved in:
3
Customer self-efficacy in technology-based self-service : assessing between- and within-person differences
Beuningen, Jacqueline van
;
Ruyter, Ko de
;
Wetzels, Martin
; …
- In:
Journal of service research : JSR
11
(
2008/09
)
4
,
pp. 407-428
Persistent link: https://www.econbiz.de/10003853607
Saved in:
4
The effect of humor in electronic service encounters
Dolen, Willemijn M. van
;
Ruyter, Ko de
;
Streukens, Sandra
- In:
Journal of economic psychology : research in economic …
29
(
2008
)
2
,
pp. 160-179
Persistent link: https://www.econbiz.de/10003720651
Saved in:
5
Analyzing factorial data using PLS : application in an online complaining context
Streukens, Sandra
;
Wetzels, Martin
;
Daryanto, Ahmad
; …
- In:
Handbook of partial least squares : concepts, methods …
,
(pp. 567-587)
.
2010
Persistent link: https://www.econbiz.de/10003944672
Saved in:
6
Beyond the call of duty : the impact of perceived support on attitudes and behavior of temporary call center agents
Wetzels, Martin
;
Ruyter, Ko de
- In:
Service quality and management
,
(pp. 227-250)
.
1999
Persistent link: https://www.econbiz.de/10001407695
Saved in:
7
Consumer affairs departments in the United States and the Netherlands : a comparative analysis
Ruyter, Ko de
- In:
Journal of consumer policy : consumer issues in law, …
20
(
1997
)
3
,
pp. 325-352
Persistent link: https://www.econbiz.de/10001233544
Saved in:
8
CIS : a new frontier for MIS
Ruyter, Ko de
- In:
Prometheus : critical studies in innovation
10
(
1992
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10001127045
Saved in:
9
The propensity to continue service internationalization : a model of planned behavior
Pauwels, Pieter
;
Patterson, Paul G.
;
Ruyter, Ko de
; …
-
2003
Persistent link: https://www.econbiz.de/10001794060
Saved in:
10
The impact of attitud strength on customer-oriented priority setting by decision-makers : an empirical investigation
Birgelen, Marcel van
;
Ruyter, Ko de
;
Wetzels, Martin
- In:
Journal of economic psychology : research in economic …
24
(
2003
)
6
,
pp. 763-783
Persistent link: https://www.econbiz.de/10001845697
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