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Sponsorship
17
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17
Sport
16
Sport event
16
Sportveranstaltung
16
Sponsoring
13
Big event
12
Consumer behaviour
12
Großveranstaltung
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4
Bibliometrics
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4
Football
4
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English
107
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O'Reilly, Norm
93
Nadeau, John
60
Séguin, Benoit
20
Heslop, Louise A.
18
Finch, David J.
14
Kaplan, Alan
12
Abeza, Gashaw
11
Pegoraro, Ann
8
Legg, David
7
O'Reilly, Norman J.
7
Armenakyan, Anahit
6
Levallet, Nadège
6
Lu, Irene R. R.
5
O'Reilly, Norman
5
Parent, Milena M.
5
Rahinel, Ryan
5
Burton, Rick
4
Foster, George
4
Hernandez, Tony
4
Heslop, Louise
4
Knight, Peter
4
O’Reilly, Norm
4
Berger, Ida E.
3
Foster, Bill
3
Huybers, Twan
3
Lettice, Fiona
3
Luk, Peter
3
Rutter, Richard
3
Seguin, Benoit
3
Ahn, Soohan
2
Ayer, Steven
2
Beadles, Greg
2
Bradley, Matthew
2
Braedley, L. Anne
2
Byers, Simon
2
Carvalho, Paulo
2
Church, Anthony G.
2
Fody, Emma
2
Freeman, Ina
2
Harrington, Steven
2
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International journal of sport management and marketing : IJSMM
28
Journal of sport management : the official journal of the North American Society of Sport Management
10
International Journal of Sports Marketing and Sponsorship
7
Sport, Business and Management: An International Journal
7
International journal of sport finance
6
Journal of strategic marketing
4
Annals of tourism research : ATR ; a social sciences journal
3
International Journal of Sport Finance
3
International journal of sports marketing & sponsorship
3
Journal of marketing education : JME
3
Journal of marketing for higher education
3
European Sport management quarterly : ESMQ
2
International marketing review
2
Journal of consumer behaviour : an international research review
2
Journal of nonprofit & public sector marketing
2
Sport management review
2
Sport marketing quarterly : for professionals in the business of marketing sport
2
Sport, Business and Management : an international journal ; SBM
2
The international journal of entrepreneurship and innovation
2
The journal of product & brand management
2
Academy of Management learning & education : AMLE
1
Advances in e-business research (AEBR) book series
1
Conference papers / Second Carnegie Inquiry into Poverty and Development in Southern Africa
1
Contemporary microenterprise : concepts and cases
1
Corporate reputation review : an international journal
1
Industrial Management & Data Systems
1
Interfaces : the INFORMS journal on the practice of operations research
1
International Journal of Culture, Tourism and Hospitality Research
1
International Journal of Housing Markets and Analysis
1
International Marketing Review
1
International journal of business and emerging markets : IJBEM
1
Journal of Business Research
1
Journal of Entrepreneurship in Emerging Economies
1
Journal of Marketing for Higher Education
1
Journal of Product & Brand Management
1
Journal of Social Marketing
1
Journal of business research : JBR
1
Journal of education for business
1
Journal of industry - university collaboration : JIUC
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
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ECONIS (ZBW)
72
OLC EcoSci
30
Other ZBW resources
22
RePEc
7
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1
"If you can't win, why should I buy a ticket?" : hope, fan welfare, and competitive balance
O'Reilly, Norm
;
Kaplan, Alan
;
Rahinel, Ryan
;
Nadeau, John
- In:
International journal of sport finance
3
(
2008
)
2
,
pp. 106-118
Persistent link: https://www.econbiz.de/10003724780
Saved in:
2
The future of marketing education : a practitioner's perspective
Finch, David J.
;
Nadeau, John
;
O'Reilly, Norm
- In:
Journal of marketing education : JME
35
(
2013
)
1
,
pp. 54-67
Persistent link: https://www.econbiz.de/10009772973
Saved in:
3
Mega-event and country co-branding : image shifts, transfers and reputational impacts
Heslop, Louise A.
;
Nadeau, John
;
O'Reilly, Norm
; …
- In:
Corporate reputation review : an international journal
16
(
2013
)
1
,
pp. 7-33
Persistent link: https://www.econbiz.de/10009741997
Saved in:
4
Linking place, mega-event and sponsorship evaluations
Nadeau, John
;
O'Reilly, Norm
;
Heslop, Louise A.
- In:
The journal of product & brand management
22
(
2013
)
2
,
pp. 129-141
Persistent link: https://www.econbiz.de/10009745809
Saved in:
5
Does hosting the Olympic Games matter? : Canada and Olympic Games images before and after the 2010 Olympic Games
Armenakyan, Anahit
;
Heslop, Louise A.
;
Nadeau, John
; …
- In:
International journal of sport management and marketing …
12
(
2012
)
1/2
,
pp. 111-140
Persistent link: https://www.econbiz.de/10009707197
Saved in:
6
"Tell me who's your host and I'll tell you who you are" : Olympic Games image before and after the 2008 and 2010 Olympic Games
Armenakyan, Anahit
;
Heslop, Louise A.
;
Nadeau, John
; …
- In:
International journal of sport management and marketing …
14
(
2014
)
1/4
,
pp. 71-95
Persistent link: https://www.econbiz.de/10010399912
Saved in:
7
China and the Olympics : views of insiders and outsiders
Heslop, Louise A.
;
Nadeau, John
;
O'Reilly, Norm
- In:
International marketing review
27
(
2010
)
4
,
pp. 404-433
Persistent link: https://www.econbiz.de/10008696654
Saved in:
8
The role of mega-sports event interest in sponsorship and ambush marketing attitudes
MacIntosh, Eric W.
;
Nadeau, John
;
Séguin, Benoit
; …
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
1
,
pp. 43-52
Persistent link: https://www.econbiz.de/10009531609
Saved in:
9
Racial-ethnic team-market congruency in professional sport
Nadeau, John
;
Pegoraro, Ann
;
Jones, D. Floyd
;
O'Reilly, Norm
- In:
Journal of sport management : the official journal of …
25
(
2011
)
2
,
pp. 169-180
Persistent link: https://www.econbiz.de/10009161084
Saved in:
10
Olympic Games host and bid city marketing : exploring issue management in the relationships among event stakeholder groups
Xing, Xiaoyan
;
Church, Anthony G.
;
O'Reilly, Norm
; …
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
4
,
pp. 321-335
Persistent link: https://www.econbiz.de/10003761161
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