Purpose – The purpose of this paper is to examine practices, realities and opportunities relevant to Moroccan tourism. In the process, the competitiveness of this vital economic sector is assessed. Based on this examination, relevant, benchmarking implications are identified and advanced to...

Purpose – A firm may be considered to be technologically consistent if its manufacturing technology is appropriate for its segment of its industry. The purpose of this research is to examine the relationship between technology consistency and both the rate of adoption and performance of six...