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1
Guilt in marketing research : an elicitation-consumption perspective and research agenda
Antonetti, Pablo
;
Baines, Paul
- In:
International journal of management reviews : IJMR
17
(
2015
)
3
,
pp. 333-355
Persistent link: https://www.econbiz.de/10011316696
Saved in:
2
How asking “who am I?” affects what consumers buy : the influence of self-discovery on consumption
Wu, Eugenia C.
;
Cutright, Keisha M.
;
Fitzsimons, Gavan J.
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 296-307
Persistent link: https://www.econbiz.de/10008988448
Saved in:
3
Product aesthetics and the self
Herd, Kelly B.
;
Moreau, C. Page
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 287-298)
.
2016
Persistent link: https://www.econbiz.de/10011593205
Saved in:
4
Konsumentenverwirrtheit als Marketingherausforderung
Walsh, Gianfranco
-
2002
-
1. Auflage
Persistent link: https://www.econbiz.de/10001627882
Saved in:
5
Konsumentenverwirrtheit: Konstrukt und marketingpolitische Implikationen
Wiedmann, Klaus-Peter
;
Walsh, Gianfranco
;
Klee, Alexander
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
2
,
pp. 83-99
Persistent link: https://www.econbiz.de/10001635676
Saved in:
6
Ein Discrete-Choice-Modell zur Erklärung von Markentreue auf Grundlage von Theorien des Lernens und der wahrgenommenen Unsicherheit
Baumgartner, Bernhard
;
Hruschka, Harald
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
54
(
2002
)
4
,
pp. 299-316
Persistent link: https://www.econbiz.de/10001672460
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7
Der Einfluss computeranimierter Produktpräsentationen auf die Validität von Konzepttests : eine informationsökonomische Analyse alternativer Präsentationsformen
Aßmann, Jörg
-
2003
Persistent link: https://www.econbiz.de/10001962121
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8
The effect of temporal frame on information considered in new product evaluation : the role of uncertainty
Grant, Susan Jung
;
Tybout, Alice M.
- In:
Journal of consumer research : JCR ; an …
34
(
2007/08
)
6
,
pp. 897-913
Persistent link: https://www.econbiz.de/10003724553
Saved in:
9
How behavioral decision research can enhance consumer welfare : from freedom of choice to paternalistic intervention
Ratner, Rebecca K.
;
Soman, Dilip
;
Zauberman, Gal
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 383-397
Persistent link: https://www.econbiz.de/10003774421
Saved in:
10
The consumer competence of young adults: a study of newly formed households
Grønhøj, Alice
- In:
Qualitative market research : an international journal
10
(
2007
)
3
,
pp. 243-264
Persistent link: https://www.econbiz.de/10003492520
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