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Developing relationships within the framework of local economic development in Spain

Izquierdo, Carmen Camarero; Carrión, Carlos Hernández; … - In: Entrepreneurship & Regional Development 20 (2008) 1, pp. 41-65

This study is aimed at analysing the relationships between local development agencies and various actors from within their environments. The authors explore the applicability of a relationship marketing approach to local development and propose the influence of economic development objectives on...

Persistent link: https://www.econbiz.de/10011134176

Developing relationships within the framework of local economic development in Spain

Izquierdo, Carmen Camarero; Carrión, Carlos Hernández; … - In: Entrepreneurship and regional development : an … 20 (2008) 1, pp. 41-66

Persistent link: https://www.econbiz.de/10007896260

Product and channel-related risk and involvement in online contexts

Gutiérrez, Sonia San Martín; Izquierdo, Carmen Camarero; … - In: Electronic commerce research and applications 9 (2010) 1/6, pp. 263-273

Persistent link: https://www.econbiz.de/10009897878

The impact of customer relationship marketing on the firm performance: a Spanish case

Izquierdo, Carmen Camarero; Cillán, Jesús Gutiérrez; … - In: The journal of services marketing 19 (2005) 4, pp. 234-244

Persistent link: https://www.econbiz.de/10007780853

Product and channel-related risk and involvement in online contexts

Gutiérrez, Sonia San Martín; Izquierdo, Carmen Camarero; … - In: Electronic commerce research and applications 9 (2010) 1/6, pp. 263-273

Persistent link: https://www.econbiz.de/10008933139

Developing relationships within the framework of local economic development in Spain

Izquierdo, Carmen Camarero; Carrión, Carlos Hernández; … - In: Entrepreneurship and regional development : an … 20 (2008) 1, pp. 41-65

Persistent link: https://www.econbiz.de/10003739480

Social and financial signalling to increase fundraising revenue in museums

Camarero Izquierdo, Carmen; Garrido Samaniego, María José - In: Journal of nonprofit & public sector marketing 35 (2023) 2, pp. 144-164

Persistent link: https://www.econbiz.de/10014234444

Agility in marketing teams : an analysis of factors influencing the entry decision into a trendy social network

Oltra, Itziar; Camarero Izquierdo, Carmen; San José, Rebeca - In: Journal of business research : JBR 187 (2025), pp. 1-18

Persistent link: https://www.econbiz.de/10015158170

Once upon a game : boosting brand storytelling through gamification

Vega, Elias; Camarero Izquierdo, Carmen - In: The journal of product & brand management 33 (2024) 6, pp. 717-732

Persistent link: https://www.econbiz.de/10015165273

The culture of gift giving : what do consumers expect from commercial and personal contests?

Antón, Carmen; Camarero Izquierdo, Carmen; Gil, Fernando - In: Journal of consumer behaviour : an international … 13 (2014) 1, pp. 31-41

Persistent link: https://www.econbiz.de/10010255551