Meditec is a German manufacturer of instruments for surgeries. The company is quality leader in this sector and supplies many German and international hospitals. However, the opportunities for differentiation against competitors decrease continuously. New competitors from emerging markets are...

As the importance of services in our society increases, so does the importance of systematic approaches to develop these services – commonly termed New Service Development (NSD). An increasing proportion of services are now electronic services delivered over the Internet. The purpose of this...

Innovations expressed by customers are often unstructured, unclear, and ambiguous, making it difficult to interpret customers’ contributions, integrate them into a company’s R&D department and transfer them into comprehensible requirements for the development of product, service or software...