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Tracking back-talk in consumer...
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Chang, Chingching
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1
Position effects in search
advertising
and their moderators : a regression discontinuity approach
Narayanan, Sridhar
;
Kalyanam, Kirthi
- In:
Marketing science
34
(
2015
)
3
,
pp. 388-407
Persistent link: https://www.econbiz.de/10011291344
Saved in:
2
Advertising
targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
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3
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
4
Α path to our heart : visual metaphors and “white” space in
advertising
aesthetic pleasure
Margariti, Kostoula
;
Hatzithomas, Leonidas
;
Boutsouki, …
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 731-770
Persistent link: https://www.econbiz.de/10013209399
Saved in:
5
Disentangling the effects of ad tone on voter turnout and candidate choice in presidential elections
Gordon, Brett R.
;
Lovett, Mitchell J.
;
Luo, Bowen
; …
- In:
Management science : journal of the Institute for …
69
(
2023
)
1
,
pp. 220-243
Persistent link: https://www.econbiz.de/10014288578
Saved in:
6
Where does
advertising
content lead you? : we created a bookstore to find out
Morozov, Ilya
;
Tuchman, Anna
- In:
Marketing science
43
(
2024
)
5
,
pp. 986-1001
Persistent link: https://www.econbiz.de/10015197029
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7
When consumers learn, money burns : signaling quality via
advertising
with observational learning and word of mouth
Joshi, Yogesh V.
;
Musalem, Andrés
- In:
Marketing science
40
(
2021
)
1
,
pp. 168-188
Persistent link: https://www.econbiz.de/10012493751
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8
Brand blunders and race in
advertising
: issues, implications, and potential actions from a macromarketing perspective
Yoon, Hyunsun
;
Kelly, Aidan J.
- In:
Journal of macromarketing
43
(
2023
)
3
,
pp. 403-417
Persistent link: https://www.econbiz.de/10014368396
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9
Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness
Li, Chenxi
;
Luo, Xueming
;
Cheng, Zhang
;
Wang, Xiaoyi
- In:
Marketing science
36
(
2017
)
5
,
pp. 762-779
Persistent link: https://www.econbiz.de/10011760394
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10
A comparative study on glocal commercial advertisement perceptions : British and French viewers' responses to Red Bull
Bremser, Kerstin
;
Walter, Nadine
;
Goehlich, Véronique
- In:
International journal of comparative management
1
(
2018
)
4
,
pp. 333-354
Persistent link: https://www.econbiz.de/10012051393
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