The purpose of this paper is to study the links between quality and consumers' emotions and eventually with their satisfaction. There is mounting evidence that, while quality evaluation may be strictly cognitive, satisfaction gauges customers' emotions towards the product/service provider's...

The purpose of this paper is to study the links between quality and consumers' emotions and eventually with their satisfaction. There is mounting evidence that, while quality evaluation may be strictly cognitive, satisfaction gauges customers' emotions towards the product/service provider's...

Purpose: The purpose of this study is to investigate the range of explanations for why wine club members defect and move on. Design/methodology/approach: This quantitative research study uses data from US wine consumers, gathered through an online survey of 399 former wine club members who had...

<title>ABSTRACT</title> This study analyzed which job-applicant skills employers perceive to be important when hiring, as well as how effective business schools are perceived to be in preparing students with these skills. A research instrument was developed to measure employers' satisfaction with 4 areas:...

Deborah Lunt had wanted to see a business building with her name on it since she was thirteen years old. She now wanted to build upon the reputation that she had earned through her twenty years in the hair-care industry. She decided to move from the upscale streets of Boston to the suburbs where...