Purpose – The paper seeks to provide insights into network‐based perspectives of farm attractions, evaluating their effectiveness for destination development. The specific purpose is to uncover relationships between entrepreneurship, network marketing and management strategies, and...

<em>Il ruolo dei network per le imprese familiari: uno studio preliminare sulle attrazioni nell’area rurale del Sussex, Inghilterra</em> - This paper analyses the relationships between family business and networking processes with a case study of visitor attractions in rural Sussex in England....

Purpose: The purpose of this paper is to investigate how customer engagement technologies impact service innovation in a network of travel agencies, analyzing the effects on sales channels, customer relationships and retail marketing policies. Design/methodology/approach: Using a qualitative...