University environment is experiencing important changes that have to be managed in order to ensure universities' competitiveness. In recent years, Spanish university institutions, as other institutions in their immediate surroundings, have had to face an increasingly competitive environment. In...

Owing to the saturation of the traditional media, companies look for new communication tools, such as sponsorship. It is widely known that sportsmen, masculine sports teams and competitions get more funds from sponsors than feminine. We observe that these differences between the payments...

The study of relationship management and lifelong learning is a subject of current interest for marketing academics and researchers. But relationship management has not been studied enough in the lifelong learning context (Henning et al., 2001; Helgesen and Nesset, 2007). In light of the fact that...

According to services marketing theory, the servicescape modifies final consumer behaviour. This work proposes a conceptual model which analyses the relationship between servicescape and consumer emotions as a preliminary stage in consumer response to the purchase process. This study offers a...

This article will analyze the salaries of public universities in Colombia in an agency microeconomic model with moral hazard. Subsequently this article will examine the monetary incentives implicit in the decrees 1444 and 1279 that regulate the wages of professors from all public universities in...

Within the European Union order, the national public administrations play a very important role. They are responsible for the enforcement and the control of the execution of the policies of the European Communities, in all the states of the European Union, in the interest of the respective...

Intrinsic motivation is widely considered by public administration scholars as fundamental for the Public Service Motivation (PSM). In apparently contradiction with the theory of PSM, the extrinsic motivation techniques, such as financial incentives, function better in Romanian public...

Living in a rapidly changing society, where information travels with great speed and its upgrade is essential, we decided to approach certain aspects of e-democracy, as a dynamic way of citizen participation, using new Information and Communications Technologies.