The main idea of the paper is to characterize the concept of places marketing in Slovakia. At first, we define the basic terms of places marketing, marketing mix, and the role of marketing in the territorial development. Then we present one of the best practices in Slovakia - the use of tools of...

Partnership of public and private sector should contribute by solving problems in local or regional self-governments. By using methods and tools of places marketing and relationships marketing it is possible to increase synergy effect of activities. Through marketing methods and tools,...

The main aim of the chapter is to propose a conceptual approach for the creation, exploitation and building of a competitive advantage through which it would be possible to create a unique place from tourism space. In the chapter we present theoretical basement for the issue of competitive...

The word smart belongs to the most used and for sure the trendiest words of the present. Currently the main aim of everything is to be smart. The same story appears with cities. Smart city is super trendy term and dream of development planners, urbanists, mayors, entrepreneurs, NGO´s and local...

The main aim of this paper is to identify and evaluate the impact of the COVID-19 pandemic on the cultural and creative industries from the national point of view and to assess the measures applied by the Slovak government in order to eliminate its consequences. The paper is oriented towards a...