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Purpose – This paper aims to investigate whether students adopt a “deep” approach to learning, i.e. “seeking meaning”, in the context of the subject of information systems (IS) and hospitality management degree programmes. Design/methodology/approach – A questionnaire that covers the...
Persistent link: https://www.econbiz.de/10014763064
The purpose of this paper is to investigate the role of Property Management Systems (PMS) for data management in hotels. The main objectives are to investigate; the awareness of different PMS software and their functionalities, the key determinants of the choice of a specific system and the...
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Purpose – The purpose of this paper is to investigate how small‐ and medium‐sized hotels use search engine marketing (SEM) to make their hotels (services and products) more visible and easier to find for existing and potential customers. Design/methodology/approach – A qualitative,...
Persistent link: https://www.econbiz.de/10014762863