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Conceptualizing a new model for luxury brand purchase intention in an emerging country setting
De Silva, Sattambi Sumith; Seeley, Eugene L.; Ongsakul, … - In: Journal of transnational management : the official … 25 (2020) 2, pp. 100-127
Persistent link: https://www.econbiz.de/10012256447
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Die Macht der Marken : Geschichte und Gegenwart
Schütz, Petra (contributor) - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001706434
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Vision 2017 : was Menschen morgen bewegt
Ullrich, Kerstin; Wenger, Christian - 2008
Die Gesellschaft für innovative Marktforschung (GIM) in Heidelberg legt nach "Neue Werte - neue Wünsche" (Metropolitan-Verlag 2001, hier nicht angezeigt) eine neue Studie zum gesellschaftlichen und kulturellen Wandel der nächsten 10 Jahre vor. Basis ist wieder die Delphi-Methode, eine (eher...
Persistent link: https://www.econbiz.de/10003597492
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Chapter 4 Fashion and Lifestyle Brands: Storytelling within Purpose-Led Brands in Order to Contribute to Growth
Charles, Erica; Marciniak, Ruth - In: The value of design in retail and branding, (pp. 51-64). 2021
Persistent link: https://www.econbiz.de/10015087032
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Hotel booking intentions in the TikTok era : the role of online celebrity brand equity
Tran Thi Kim Phuong; Nhi Thao Ho-Mai; Vien Ky Nguyen; … - In: Consumer Behavior in Tourism and Hospitality 19 (2024) 2, pp. 204-220
Persistent link: https://www.econbiz.de/10015077360
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Lifestyle brand communications : a theoretical conceptualization and applied study of Spanish fashion SME brands online
Castillo, Teresa Pérez del - In: Fashion Marketing : The Contemporary Marketing Mix, (pp. 109-135). 2025
Persistent link: https://www.econbiz.de/10015425693
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Können Ausstattungselemente die Nutzenpositionierung von PKW-Marken unterstützen?
Dabic, Marina - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 54 (2008) 4, pp. 36-44
Persistent link: https://www.econbiz.de/10003791670
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Conceptually meeting expectations of Generation Y by building personalised-customised hybrid bundles to target action sports consumers
Parris, Denise Linda - In: International journal of revenue management : IJRM 7 (2013) 2, pp. 138-154
Persistent link: https://www.econbiz.de/10009791534
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Coke is it : how stories in childhood memories illuminate an icon
LaTour, Kathryn A.; LaTour, Michael S.; Zinkhan, George M. - In: Journal of business research : JBR 63 (2010) 3, pp. 328-336
Persistent link: https://www.econbiz.de/10003960043