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Inés Rosales : el reto de internacionalizar la actividad de una PYME es posible : the challenge of internationalizing a SME's activity is possible
Cambra-Fierro, Jesús; Vázquez-Carrasco, Rosario - In: Universia business review : revista trimestral de … 28 (2010), pp. 62-77
Persistent link: https://www.econbiz.de/10009542095
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A relational approach of the supply function : extension to the new ventures phenomenon in the small and medium enterprise (SME) context
Cambra-Fierro, Jesús; Polo-Redondo, Yolanda - In: Journal of strategic marketing 17 (2009) 5, pp. 411-431
Persistent link: https://www.econbiz.de/10003916866
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Learning to work in asymmetric relationships : insights from the computer software industry
Pérez, Lourdes; Cambra-Fierro, Jesús - In: Supply chain management : an international journal 20 (2015) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10010511312
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Factores de éxito de CRM : un estudio exploratorio en el sector bancario español : an exploratory study in the Spanish bank sector
Cambra-Fierro, Jesús; Centeno, Edgar; Olavarría, Ana; … - In: Universia business review : revista trimestral de … 43 (2014), pp. 144-167
Persistent link: https://www.econbiz.de/10010442320
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Influence of the standardization of a firm's productive process on the long-term orientation of its supply relationships : an empirical study
Polo-Redondo, Yolanda; Cambra-Fierro, Jesús - In: Industrial marketing management : the international … 37 (2008) 4, pp. 407-420
Persistent link: https://www.econbiz.de/10003733193
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The influence of an organisation's corporate values on employees personal buying behaviour
Cambra-Fierro, Jesús; Polo-Redondo, Yolanda; Wilson, … - In: Journal of business ethics : JOBE 81 (2008) 1, pp. 157-167
Persistent link: https://www.econbiz.de/10003749155
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"Are multichannel customers really more valuable? : an analysis of banking services"
Cambra-Fierro, Jesús; Kamakura, Wagner A.; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 208-212
Persistent link: https://www.econbiz.de/10011490894
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Value generation in B2B contexts : the SMEs’ perspective
Pérez, Lourdes; Cambra-Fierro, Jesús - In: European business review : EBR ; the official journal … 27 (2015) 3, pp. 297-317
Persistent link: https://www.econbiz.de/10011309541
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Can complaint-handling efforts promote customer engagement?
Cambra-Fierro, Jesús; Melero-Polo, Iguácel; Sesé, F. … - In: Service business 10 (2016) 4, pp. 847-866
Persistent link: https://www.econbiz.de/10011722441
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"Towards a co-creation framework in the retail banking services industry : do demographics influence?"
Cambra-Fierro, Jesús; Pérez, Lourdes; Grott, Emily - In: Journal of retailing and consumer services 34 (2017), pp. 219-228
Persistent link: https://www.econbiz.de/10011629059