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Customer-firm interactions and the path to profitability : a chain-of-effects model
Cambra-Fierro, Jesús; Melero-Polo, Iguácel; Sesé, F. … - In: Journal of service research : JSR 21 (2018) 2, pp. 201-218
Persistent link: https://www.econbiz.de/10011855798
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Environmental respect : ethics or simply business? : a study in the small and medium enterprise (SME) context
Cambra-Fierro, Jesús; Hart, Susan; Polo-Redondo, Yolanda - In: Journal of business ethics : JOBE 82 (2008) 3, pp. 645-656
Persistent link: https://www.econbiz.de/10003779715
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Theories, constructs, and methodologies to study COVID-19 in the service industries
Cambra-Fierro, Jesús; Gao, Lily; Melero-Polo, Iguácel; … - In: The service industries journal 42 (2022) 7/8, pp. 551-582
Persistent link: https://www.econbiz.de/10013362134
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How do macro-environmental factors impact customer experience? : a refined typology, integrative framework, and implications
Cambra-Fierro, Jesús; Gao, Lily; López-Pérez, María … - In: The service industries journal 42 (2022) 9/10, pp. 653-687
Persistent link: https://www.econbiz.de/10013362138
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Short-term and long-term effects of touchpoints on customer perceptions
Cambra-Fierro, Jesús; Polo-Redondo, Yolanda; Trifu, Andreea - In: Journal of retailing and consumer services 61 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012581871
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How do firms handle variability in customer experience? : a dynamic approach to better understanding customer retention
Cambra-Fierro, Jesús; Gao, Lily; Melero-Polo, Iguácel; … - In: Journal of retailing and consumer services 61 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012581938
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Channel habits and the development of successful customer-firm relationships in services
Cambra-Fierro, Jesús; Melero-Polo, Iguácel; Patrício, Lia - In: Journal of service research 23 (2020) 4, pp. 456-475
Persistent link: https://www.econbiz.de/10012391608
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Standardized vs. customized firm-initiated interactions : their effect on customer gratitude and performance in a B2B context
Ruz-Mendoza, Miguel Á.; Trifu, Andreea; Cambra-Fierro, … - In: Journal of business research : JBR 133 (2021), pp. 341-353
Persistent link: https://www.econbiz.de/10012590245
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The power of social influence and customer-firm interactions in predicting non-transactional behaviors, immediate customer profitability, and long-term customer value
Cambra-Fierro, Jesús; Gao, Lily; Melero-Polo, Iguácel - In: Journal of business research : JBR 125 (2021), pp. 103-119
Persistent link: https://www.econbiz.de/10012494048
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In search of fit or authenticity? : a product-type consumer decision in celebrity brand extensions
Osorio, María Lucila; Centeno, Edgar; Cambra-Fierro, Jesús - In: The journal of product & brand management 31 (2022) 6, pp. 841-853
Persistent link: https://www.econbiz.de/10013407559