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The effect of schadenfreude on choice of conventional versus unconventional options
Kramer, Thomas; Yucel-Aybat, Ozge; Lau-Gesk, Loraine - In: Organizational Behavior and Human Decision Processes 116 (2011) 1, pp. 140-147
Others' choices that turn out badly often elicit schadenfreude; that is, feelings of malicious joy about the misfortunes of others. We examine the impact of experiencing schadenfreude when choosing between conventional and unconventional options. Results show that individuals are relatively more...
Persistent link: https://www.econbiz.de/10009249749
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The effect of schadenfreude on choice of conventional versus unconventional options
Kramer, Thomas; Yucel-Aybat, Ozge; Lau-Gesk, Loraine - In: Organizational behavior and human decision processes : … 116 (2011) 1, pp. 140-147
Persistent link: https://www.econbiz.de/10009297241
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Comparative advertisements and schadenfreude : when and why others' unfortunate choices make us happy
Yucel-Aybat, Ozge; Kramer, Thomas - In: Marketing letters : a journal of research in marketing 28 (2017) 4, pp. 579-589
Persistent link: https://www.econbiz.de/10011780876
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The impact of competitiveness on consumer responses to comparative advertisements
Yucel-Aybat, Ozge; Kramer, Thomas - In: Journal of advertising : official publication of the … 47 (2018) 2, pp. 198-212
Persistent link: https://www.econbiz.de/10011876125
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The interactive effects of duality expertise and coping frames on responses to ambivalent messages
Kramer, Thomas; Lau-Gesk, Loraine; Chiu, Chi-yue - In: Journal of consumer psychology : JCP : the official … 19 (2009) 4, pp. 661-672
Persistent link: https://www.econbiz.de/10003936193
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The effects of goal progress cues : an implicit theory perspective
Mathur, Pragya; Block, Lauren; Yucel-Aybat, Ozge - In: Journal of consumer psychology : JCP : the official … 24 (2014) 4, pp. 484-496
Persistent link: https://www.econbiz.de/10010410184
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The added value of contextual motivations on consumer-brand relationships of self-gifts
Carnevale, Marina; Yucel-Aybat, Ozge; Block, Lauren - In: The journal of brand management : an international journal 21 (2014) 5, pp. 396-407
Persistent link: https://www.econbiz.de/10010410663
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Persuasive charity appeals for less and more controllable health causes : the roles of implicit mindsets and benefit frames
Hsieh, Meng-Hua; Yucel-Aybat, Ozge - In: Journal of advertising : official publication of the … 47 (2018) 2, pp. 112-126
Persistent link: https://www.econbiz.de/10011876095
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Consumer mindsets matter : benefit framing and firm-cause fit in the persuasiveness of cause-related marketing campaigns
Yucel-Aybat, Ozge; Hsieh, Meng-Hua - In: Journal of business research : JBR 129 (2021), pp. 418-427
Persistent link: https://www.econbiz.de/10012509631
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Der SMH-Fall : Eine Fallstudie an Hand von Presseveröffentlichungen
Kramer, Thomas - 1985
Persistent link: https://www.econbiz.de/10000025140