. Multidimensional (i.e. organic, environment, health and social) consciousness can predict attitude and intention. However, organic …

attitude towards luxury products. The research finds great growth potential for marketers to customize their products, and …The paper investigates the key factors motivating intention to buy luxury fashion products among Indian youth in the … context of perception value and social value. High-end watches were used as a proxy to represent luxury fashion products. The …

This paper aims to develop a conceptual framework that elucidates the factors that impact sustainable luxury brand … marketing, specifically focusing on the luxury fashion industry. The framework aims to highlight the role played by the industry … contribute to a better understanding of how luxury fashion brands can effectively incorporate sustainability into their marketing …